LONDON – Earlier this week saw JetBlue press on with upgrades to its developing transatlantic network. Let’s take a deep dive into this.
JetBlue has been making strides in the transatlantic world so far and is keen to consolidate its successes even further through new flight additions.
Without further ado, let’s get into the new scheduling, effective from March this year!
The New Schedules…
From March 25, JetBlue will be adding a new daytime flight for customers traveling between London Heathrow and New York’s JFK.
The unique selling point behind this new flight is that you can depart from London in the morning and arrive at JFK in the morning.
Below is their scheduling for this new flight:
|JFK – LHR Flight #1107||LHR – JFK Flight #2220|
|8:30 a.m. – 8:45 p.m.||8:25 a.m. – 11:40 a.m.|
|JFK – LHR Flight #007||LHR – JFK Flight #20|
|9:00 p.m. – 9:30 a.m. (+1)||11:55 a.m. – 3:15 p.m.|
JetBlue said in a statement that the addition of this flight is due to the carrier being able to obtain an additional pair of slots, “which further boosts the airline’s presence at the U.K.’s busiest airport.”
This new addition means that JetBlue will be reducing the frequencies on its JFK-London Gatwick flight, reverting to one daily from two originally.
Below is the new scheduling for that particular route:
|JFK – LGW Flight #43||LGW – JFK Flight #44|
|7:30 p.m. – 7:55 a.m. (+1)||12:00 p.m. – 3:15 p.m.|
Complementing Successful Links…
Alongside the New York routes, JetBlue has a series of daily flights to Boston, both from London Heathrow & Gatwick, respectively.
Below is the scheduling for this:
|BOS – LHR Flight #1620||LHR – BOS Flight #1621|
|6:45 p.m. – 6:30 a.m. (+1)||8:25 a.m. – 11:21 a.m.|
|BOS – LGW Flight #2104||LGW – BOS Flight #1926|
|6:37 p.m. – 6:35 a.m. (+1)||12:15 p.m. – 3:02 p.m.|
With these schedules in mind, this means that JetBlue is the only U.S. carrier to serve both of these London airports.
On top of that, they are also the only U.S. carrier to offer service between the New England area and two of London’s busiest airports.
It is no surprise that the London-New York and London-Boston routes have been very successful for JetBlue.
Especially with the high number of carriers that operate these sorts of flights, JetBlue has fit well into this segment of the market.
Replicating The Same Success in Paris?: Geneva On The Cards Too?
JetBlue is looking to replicate the same model, but this time in Paris, effective in the Summer of this year.
The first route link will be between JFK and Paris’ Charles de Gaulle Airport (CDG), with Boston-CDG to follow thereafter.
“JetBlue is offering something completely unique to what you get from the big global legacy airlines on these routes – where a single high-fare joint venture operates nearly three-quarters of the flying,” said Robin Hayes, chief executive officer of JetBlue.
“The response to our London service is proof that combining great service with low fares works. We can’t wait to bring our reimagined Mint and core offerings to Continental Europe’s most visited city.”
On top of this, Geneva Airport could also be on the cards for the next layer of expansion after Paris due to the American carrier opening a vacancy for General Manager in that airport. Click here to see the full ad.
Such information was seen back in November 2021, with JetBlue not saying much on this at the moment. Stay tuned for further information.
Either way, this is going to be an interesting time for JetBlue, especially with the airline appearing to be doing very well on the transatlantic front.
JetBlue Will Disrupt The Legacy Model…
It remains clear that on the routes that JetBlue is serving and intends to serve, they can definitely disrupt the legacy model.
Looking ahead, their competitors will no doubt have to produce a product offering that is going to at least compete with JetBlue or bring down the fares to match it.
Either way, the addition of Paris is going to put a further element of pressure on U.S. carriers operating in Paris, as well as carriers such as Air France who operate in the States also.
For now, all we can do is sit back and watch to see what happens in the coming months and years.