Is Geneva Next On The List?: JetBlue Seeking General Manager at Swiss Airport

A JetBlue A321 in flight.
Photo Credit: JetBlue

LONDON – JetBlue has released a job opening for General Manager at Geneva Airport, Switzerland. Could Geneva be the next destination on the list of the airline’s gradual transatlantic expansion?

The Job Ad…

@followdpts on Twitter noticed that the American carrier opened up a General Manager of Airport Operations vacancy that has been advertised on LinkedIn for the last two weeks:

From what we can see on LinkedIn, this does remain the case. Click here to see the full ad.

The Essential Responsibilities section of the job description does highlight a few things that are indicative of an airline that operates out of an airport. The image below comes from the JetBlue Careers Site:

AviationSource has approached JetBlue for a comment on this. At the time of publication, they have not yet responded to our query, but will update this article if they do.

Paris Next, Geneva Later?

Earlier this month, the airline announced plans to expand transatlantic flying into Continental Europe with a new service to Paris starting next summer. The carrier will service the route with its Airbus A321neoLR aircraft.

Paris will be JetBlue’s second transatlantic destination following the airline’s successful launch of service to London in August 2021, where it has quickly grown its schedule to five daily flights between the United States and the United Kingdom.

With service to both London and Paris, JetBlue will play a unique role in disrupting high-fare legacy carriers that have used joint ventures and global alliances to dominate these routes for decades.

“JetBlue is offering something completely unique to what you get from the big global legacy airlines on these routes – where a single high-fare joint venture operates nearly three-quarters of the flying,” said Robin Hayes, chief executive officer of JetBlue.

“The response to our London service is proof that combining great service with low fares works. We can’t wait to bring our reimagined Mint and core offerings to Continental Europe’s most visited city.”

JetBlue plans to launch nonstop service between New York’s John F. Kennedy International Airport (JFK) and Paris Charles de Gaulle Airport (CDG) in summer 2023, and will later add nonstop service between Boston Logan International Airport (BOS) and Paris-CDG. Seats will go on sale in the coming months.

Paris is the largest European destination not currently served by JetBlue from its two Northeast focus cities, New York and Boston – and the market between the U.S. and France is the second biggest in the world.

JetBlue plans to offer flights to Paris from both cities as it continues to grow its relevance in the Northeast with new routes most frequently requested by customers.

France is the world’s most visited country and is on track to reach nearly 75 million visitors this year, with equally strong travel trends expected in 2023.

JetBlue’s new service at Paris-CDG will provide the airline with a high-visibility presence at the major global hub, where it can further establish a new customer base of travelers looking to fly between Europe and the U.S.

With that in mind, are we slowly beginning to see what JetBlue’s European strategy is going to look like? This is definitely going to be something interesting to watch going into the future.

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