Qatar Airways is set to announce a significant route expansion next week via its presence at ITB Berlin.
This is part of the airline’s regimen to detail what 2023 will look like for the carrier, especially off the back of a successful FIFA World Cup 2022 campaign.
al Baker: Emphasis on Global Connectivity in Qatar…
Commenting on this was HE, Mr. Akbar al Baker, the GCEO of Qatar Airways:
“We look forward to reuniting with the leaders of the global travel industry, especially our travel trade partners, to celebrate our achievements and to introduce our latest products and services to the industry dating back to before the start of the COVID-19 pandemic.”
“Our track record speaks for itself, and over the years, my country has strived towards being a beacon of positivity in the world of aviation and beyond, most notably as the host country of the greatest sporting event, the FIFA World Cup Qatar 2022™. “
“I look forward to this year’s edition of ITB Berlin 2023 to share our plans for the year ahead and to continue to make Qatar a more connected place through HIA, The World’s Best Airport.”
Qatar Airways’ Positioning Already in the Spotlight…
The strategic positioning for Qatar Airways has already been made visible in tiny elements, with the latest example being from its deal with Formula 1.
The Doha-based carrier, Qatar Airways, has been appointed as a new global airline partner by the racing league Formula One (F1).
The appointment comes as the two parties have agreed on a multi-year partnership and were announced during the Motorsport Festival in Doha. The carrier is set to sponsor three Grand Prix throughout 2023.
This effectively makes Qatar Airways the Official Global Airline Partner of Formula One, on a multi-year partnership.
The new partnership will include Qatar Airways sponsoring three Formula 1 Grand Prix throughout the year, and the Qatar Airways Qatar Grand Prix will be making its return in October.
Events will also include the Qatar Airways Gran Premio del Made in Italy e dell’Emilia-Romagna, and the Formula 1 Qatar Airways Hungarian Grand Prix.
al-Baker said the following on this at the time:
“As the pinnacle of motorsport, it makes sense for Formula 1 to partner with a global leader in aviation like Qatar Airways.”
“We are two brands committed to delivering the best experience to our fans and customers, and our combined reach globally makes this a perfect match.”
Overall…
It remains clear that Qatar Airways is wanting to press ahead from last year’s successes, and next week’s announcement in ITB Berlin will be one to watch out for.
This was an approach that was inevitable as a strategy would have to be established off the back of the FIFA World Cup.
But for now, all eyes are now on Qatar Airways to see what sort of routes will be added to its ever-growing network, especially in time for the Summer 2023 season.
