The Doha based carrier, Qatar Airways, has been appointed as a new global airline partner by the racing league Formula One (F1).
The appointment comes as the two parts have agreed on a multi-year partnership, and was announced during the Motorsport Festival in Doha. The carrier is set to sponsor three Grand Prix throughout 2023.
The details
With the Motorsport Festival currently ongoing in Doha, Qatar, the recently voted Airline of the Year, Qatar Airways, announced a new partnership with the racing league Formula One.
This effectively makes Qatar Airways the official Global Airline Partner of Formula One, on a multi-year partnership.
The new partnership will include Qatar Airways sponsoring three Formula 1 Grand Prix throughout the year, and the Qatar Airways Qatar Grand Prix will be making its return in October.
Events will also include the Qatar Airways Gran Premio del Made in Italy e dell’Emilia-Romagna, and the Formula 1 Qatar Airways Hungarian Grand Prix.
The deal also includes trackside along with digital branding, to be showcased to Formula One’s audience during races.
Package flights available
As part of the arrangement with Qatar Airways, the airline is set to offer customers the chance to buy a limited number of travel packages to select Grand Prix events, so fans can witness the entertainment and spectacle of Formula 1.
For the races, including the returning Qatar Grand Prix, Formula 1 fans will be able to purchase return flights to a Grand Prix destination, including race tickets along with the air fare.
Statements
On this agreement with Qatar Airways, Stefano Domenicali, the President and CEO of Formula 1, said:-
“As the pinnacle of motorsport, it makes sense for Formula 1 to partner with a global leader in aviation like Qatar Airways. We are two brands committed to delivering the best experience to our fans and customers, and our combined reach globally makes this a perfect match.”
He adds: “We also share a passion for technology and innovation, particularly as we all work together for a greener future. We are delighted to welcome Qatar Airways as our Global Airline Partner.”
Qatar Airways’ Group Chief Executive, His Excellency Mr. Akbar Al Baker, also commented: “The best partnerships thrive because of mutual values. Both Qatar Airways and Formula 1 share passion for innovation, precision, and luxury.”
“As a brand, we believe in the power of sports to unite people, therefore we have been selective with picking the most thrilling sporting events and sponsoring a variety of new and prominent sporting initiatives.”
“With 23 stops on the 2023 circuit, F1 is a global sport, requiring a Global Airline Partner that offers extensive global connectivity. Hence, Qatar Airways demonstrates the perfect companion for one of the most sought-after motorsports worldwide,” His Excellency concluded.
Overall
Despite being two completely different brands and both respectively being in different markets, it is excellent for both parts to embark on a multi-year partnership like this, seeing that both parts have great things to offer, especially in favor of Formula 1.
With the airline operating cargo and passenger flights, Formula 1 and its fans is likely to benefit from air freight options with cars and equipment, whilst also bringing Formula 1 spectators to the events available in the package deals the airline will have.
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