Canada’s ultra-low fare carrier Flair Airlines has announced plans for new routes launching next summer from St. John’s and Deer Lake.
This is a significant moment for Flair as the airline brings its low fare model to St. John’s for the first time and establishes its first connection between Deer Lake and Toronto.
Flair Airlines’ CEO, Stephen Jones, expressed enthusiasm about this development, stating, “Flair Airlines is thrilled to bring our low fares and expand our Atlantic Canada routes, establishing Flair’s presence in St. John’s and offering the most affordable flights between Toronto to Deer Lake.”
Acknowledging the prevalent belief that domestic air travel in Canada is perceived as unaffordable by over half of Canadians, Flair Airlines is dedicated to breaking down economic barriers associated with air travel.
The airline aims to create opportunities for domestic travel and tourism within Canada, emphasizing accessibility and affordability.
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Boosting Tourism in St. John’s and Deer Lake
The newly introduced flights between the Greater Toronto Area (GTA) and Newfoundland and Labrador provide a unique opportunity to boost tourism in St. John’s, the provincial capital.
The carrier hopes to inspire Canadians to explore the breathtaking landscapes of Deer Lake, including the renowned Gros Morne National Park.
Bridging the Gap for Expatriates
Flair Airlines will also provide a bridge connecting Newfoundland and Labrador expatriates with their hometowns and loved ones.
The affordability and reliability of Flair’s services aim to make travel a seamless experience for those seeking a connection to their roots.
Government and Municipal Support
The commitment of Flair Airlines to provide affordable access to provinces has garnered support from government officials. The Honourable Steve Crocker, Minister of Tourism, Culture, Arts, and Recreation for the Government of Newfoundland and Labrador, expressed, “Affordable and accessible flights expand opportunities for tourism and business, contributing to our province’s economy.”
Mayors from both St. John’s and Deer Lake welcomed the airline’s initiative. Danny Breen, Mayor of the City of St. John’s, commended Flair Airlines’ commitment to affordability and accessibility, anticipating positive impacts on connectivity, tourism, and economic growth.
Mike Goosney, Mayor of Deer Lake, highlighted the direct flight availability to Pearson International Airport as a boon for residents and businesses, facilitating affordable travel to and from the Western Region of Newfoundland & Labrador.
Airport Authority’s Perspective
Dennis Hogan, Chief Executive Officer of the St. John’s International Airport Authority, expressed delight at Flair’s expansion, emphasizing its contribution to affordable access to Ontario and the creation of a new route to their largest market.
The partnership is seen as a testament to Flair’s growth strategy and commitment to Newfoundland and Labrador.
Summary
The new flights come at a time when a recent consumer survey by Flair revealed:
• 81% of Atlantic Canadians believe air travel in Canada is too expensive.
• 60% of Atlantic Canadians find Canadian airfares unaffordable.
• Nearly half of Atlantic Canadians, 48%, indicated that high airfares limit their domestic travel.
• 64% of Atlantic Canadians consider price the most essential factor when selecting an airline.
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