Firefly, a subsidiary carrier of the Malaysia Aviation Group (MAG) has continued its strategic program to extend its footprint in the ASEAN region, with two new services inaugurated this month.
The latest regional network addition is a service connecting Kota Kinabalu, the state capital of Sabah with Miri, Borneo.
Firefly’s maiden flight from Kota Kinabalu International Airport (BKI) to Miri International Airport (MYY) via flight FY2500 on November 22.
Kota Kinabalu to Miri
The latest in Firefly’s recent expansion is the introduction of a service connecting the vibrant capital city of Kota Kinabalu with the city of Miri, Borneo.
The inaugural flight, FY2500, departed from BKI to MYY at 11:20 am on November 22.
Passengers on this maiden flight, as well as the return leg, FY2501, were treated to special goodies at the departure gate, adding a touch of celebration to the occasion.
Bridging Gaps for Business Travellers
Firefly’s service expansion isn’t just about adding destinations; it’s a strategic move to enhance the link between Sabah and Sarawak.
The focus on the BKI-MYY route is particularly tailored for business travelers. By optimizing schedules and connectivity, Firefly aims to offer an improved itinerary for seamless access to destinations within Sabah and Sarawak, and beyond.
Operating twice weekly, the new route utilizes Firefly’s retrofitted Boeing 737-800 aircraft. With 189 seats in Economy Class, the airline ensures a comfortable journey for its passengers.
The aircraft features ergonomic seats and generous legroom, along with personal device holders and USB type A and C power outlets.
Penang to Bangkok Service
The Kota Kinabalu to Miri route is not the only feather in Firefly’s cap this month. On November 4, the airline inaugurated a Penang to Bangkok service.
This route, operating from the airline’s jet operations hub at Penang International Airport (PEN) to Don Mueang International Airport (DMK) in Bangkok, adds another layer to Firefly’s expanding regional network.
Firefly CEO Comments
Earlier this month, Ahmad Luqman Mohd Azmi, the Chief Executive Officer of Airlines for MAG, spoke about Firefly’s regional expansion strategy, emphasizing its commitment to strengthening its footprint throughout the ASEAN region.
He stated, “This strategic expansion underscores Firefly’s commitment to strengthening our footprint throughout the ASEAN region.”
“This development not only improves regional accessibility for domestic travelers but also opens doors for international visitors, potentially boosting tourism, business travel, and foreign investment.”
“We are excited about the prospect of fostering increased connectivity and contributing significantly to inbound tourism.”
Did you know AviationSource has two newsletters? One covers the general news and analysis of the industry as a whole, and the other to do with emergencies that take place throughout the year! To subscribe to our General News Newsletter, CLICK HERE!
To subscribe to our Emergencies, Accidents & Incidents Newsletter, CLICK HERE!
Click the photo to join our WhatsApp channel so then you can stay up to date with everything going on in the aviation industry!