Emirates makes its debut as Official Airline Partner of Wimbledon 2024 Championships, unveiling an Airbus A380 in custom livery for the occasion.
From July 1-14, Emirates takes centre court at The All England Lawn Tennis Club. It will operate in official capacity as the Official Airline Partner of The Championships, Wimbledon.
Custom A380 ‘Wimbledon’ Livery
To celebrate its grand entrance, Emirates has unveiled a special A380 livery. The iconic Wimbledon 2024 logo sits between two tennis players in action.
This eye-catching design will touch down at London Heathrow on July 1, marking the start of the year’s third Grand Slam.
The distinctive decal will adorn the A380 throughout The Championships. It will fly to destinations including London Heathrow, Manchester, Washington D.C., Paris, New York (JFK), Casablanca, Zurich, Brisbane, Barcelona, and Perth.
Emirates Airline President Sir Tim Clark said: “Wimbledon stands out as one of the world’s most prestigious sporting events. We’re excited to kick off our first year as Official Airline Partner.”
“This partnership allows us to deepen our connection with tennis fans, including many of our global customers. In our debut year with Wimbledon, we’ll make a big impact.”
“We’re eager to bring iconic Wimbledon experiences to our passengers and showcase our renowned Emirates brand at The All England Tennis Club.”
‘Emirates Experience’ Stand
Elevating fan experiences on the ground Emirates will highlight its award-winning hospitality during The Championships. Fans of all ages can enjoy various activities.
The airline will also activate its sponsorship through the “Emirates Experience” stand at the All England Club. Visitors can participate in interactive experiences and win exclusive prizes, including a Dubai holiday with Emirates Holidays.
Young tennis fans can join the action in Roblox’s ‘Wimbleworld’, featuring Emirates-branded tennis courts and obstacle courses.
Wimbledon Flavors at 40,000 Feet
In July, Emirates will bring “a taste of The Championships” to all UK-bound flights. Economy and Premium Economy passengers will savor cream cheese mousse with strawberry compote, hazelnut streusel, and strawberry cheesecake.
First and Business Class travelers will enjoy strawberries and cream, pastries, and lemon strawberry cupcakes with Championships logo toppers. The A380 Onboard Lounge will serve special Pimms cocktails.
Branded beverage coasters and headrests will appear across all cabins. First Class passengers flying from Dubai to the UK will receive Emirates-branded Wimbledon 2024 towels by Christy, the Official Towel Supplier.
Fans can purchase Christy Towels, A380 “Wimbledon” aircraft models, apparel, and other merchandise from the Emirates Official Store.
Staying connected to the action inflight will be easy, as the airline will broadcast Wimbledon 2024 matches live in its Dubai and UK lounges and on ice, its in-flight entertainment system.
Passengers can also watch Wimbledon’s official film, “Gods of Tennis,” “Novak Unmasked,” and other tennis movies on the airline’s sports channels.
Summary
Emirates sponsors major tennis events worldwide, including all four Grand Slams and 60 other tournaments. The airline’s branding appears on-court at all Grand Slams and on nets at ATP tournaments.
In the UK, the UAE carrier also partners with Arsenal FC, the Emirates FA Cup, Lancashire Cricket Club, Emirates Old Trafford, and Emirates Great Britain SailGP Team.
Emirates currently operates 133 weekly flights to seven UK destinations, using A380 and Boeing 777 aircraft. The airline will resume daily A350 service to Edinburgh from November 4, 2024.
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