PLAY has this week announced plans to launch flights to Cardiff, in a big boost for the airport.
The Icelandic carrier continues it’s overall strategy of slow and steady growth, in what is proving successful so far.
Without further ado, let’s get into it…
The New Flights to Cardiff…
The new flights with PLAY to Cardiff will begin on October 10 this year.
It is understood the flights will operate for six weeks, with the final flight operating on November 20.
The reason for the short period of flights is due to the upcoming UEFA Nations League matches between Iceland and Wales.
Commenting on the plans for the temporary route launch is PLAY CEO Einar Örn Ólafsson:
“I am confident that our Cardiff route will be well received.”
“We boast a world-class on-time performance of 83% in 2023, the youngest aircraft fleet in Europe, and our cabin crew was voted the best by the readers of USA Today 10Best.”
“Those who choose to fly with us will have a safe, reliable, and enjoyable travel experience to their destination”.
Off The Back of a Successful March…
Such flexibility in route selection like Cardiff and growth comes off the back of a successful March for PLAY.
PLAY Airlines continued its impressive growth trajectory in March 2024.
The carrier’s performance data shows it carried a significant 65% more passengers compared to March 2023.
This translates to 142,918 passengers uplifted. PLAYs load factor in March 2024 was 88.1% compared to 80.6% in March last year.
Passenger growth was accompanied by a significant improvement in load factor. PLAY achieved an impressive 88.1% load factor in March 2024, a substantial increase from 80.6% in the same month last year.
This positive performance is a testament to PLAY’s continued and successful recovery from inaccurate media coverage surrounding seismic activity in Iceland late last year.
The breakdown of passengers in March reflects this, with 36% flying to Iceland, demonstrating renewed interest in the destination.
Overall…
In conclusion, all eyes will be on how the new flights to Cardiff with PLAY perform.
If there is strong enough demand outside of the UEFA Nations League, then this could become a permanent fixture.
The airline has been performing strongly over the last few months, which has allowed such flexibility.
All eyes will be on how the flights perform when they launch in October.
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