PLAY Airlines Sets a Load Factor Record in March

A PLAY A320neo parked at the terminal.
Photo Credit: CNW Group/PLAY

PLAY Airlines continued its impressive growth trajectory in March 2024. The carrier’s performance data shows it carried a significant 65% more passengers compared to March 2023.

This translates to 142,918 passengers uplifted. PLAYs load factor in March 2024 was 88.1% compared to 80.6% in March last year.

The load factor in March 2024 is the highest load factor PLAY has had in a winter month.

Load Factor Improves in March

Passenger growth was accompanied by a significant improvement in load factor. PLAY achieved an impressive 88.1% load factor in March 2024, a substantial increase from 80.6% in the same month last year.

This positive performance is a testament to PLAY’s continued and successful recovery from inaccurate media coverage surrounding seismic activity in Iceland late last year.

The breakdown of passengers in March reflects this, with 36% flying to Iceland, demonstrating renewed interest in the destination.

Additionally, 25.6% of passengers originated from Iceland, and a healthy 38.4% were connecting passengers, showcasing PLAY’s growing role as a hub.

PLAY Maintains Industry-Leading OTP

PLAY further solidified its reputation for reliability by achieving a remarkable 94% on-time performance in March.

This exceptional figure ranks among the best in the airline industry, ensuring a smooth travel experience for passengers.

Network Summary for March

Strong Demand for Leisure and City Destinations

PLAY’s diverse route network saw strong demand across both leisure and city destinations in March. Popular leisure destinations like Alicante, Lisbon, Madrid, Barcelona, and Tenerife all boasted near 90% load factors.

Similarly, key European city destinations like London, Berlin, Paris, and Copenhagen all exceeded 90% load factors, with Dublin and Amsterdam reaching close to 90%.

New Destinations

PLAY continues to expand its network, announcing two exciting new destinations in March: Madeira Island and Marrakech.

Scheduled flights to Marrakech will commence on October 17th, with flights operating twice weekly on Thursdays and Sundays.

This marks a historic first for scheduled flights between Iceland and Africa, with a travel time of just over five hours. The first flight to Madeira Island will take off on October 15th, with weekly flights scheduled for Tuesdays.

A PLAY Airbus A320 parked at the Keflavik terminal.
Photo Credit: Luca Zocche

PLAY CEO: Optimistic for the Future

Einar Örn Ólafsson, PLAY’s CEO, is rightfully optimistic about the future, stating, “We had positive load figures in March, with the early Easter period offsetting the impact of the seismic activity at the end of 2023.”

“With the busy summer season approaching, we are confident in breaking more records in PLAY’s history. The significant number of passengers traveling to and connecting through Iceland reflects our successful efforts to raise brand awareness in our international markets.”

“I am incredibly proud of our team, and our exceptional on-time performance in March showcases their professionalism.”

Sitting Down With New PLAY CEO Einar Örn Ólafsson
Photo Credit: PLAY.

About PLAY

Launched in 2019, PLAY offers budget-friendly flights on modern Airbus A320neo family aircraft. With a focus on safety and efficiency, the carrier has quickly gained recognition for its impressive on-time performance and comfortable travel experience.

PLAY operates a hub at Keflavík International Airport, connecting passengers between North America and Europe.

The airline boasts a growing network of destinations, including popular leisure locations and key European cities.

PLAY’s commitment to affordability is evident in their consistently high load factors, demonstrating strong passenger demand for their services.

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By Len Varley - Assistant Editor 4 Min Read
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