LONDON – Aeroitalia, a startup airline and Italy’s newest low-cost carrier, has partnered with WorldTicket (W2), part of the 777 Travel Tech group, to support the airline’s network growth through expanded distribution.
With WorldTicket’s technology, Aeroitalia can now rapidly scale its sales coverage and gain entry to 100+ IATA global agencies who can now access Aeroitalia flights through their GDS systems.
Multichannel distribution
WorldTicket’s travel distribution technology will help Aeroitalia to extend its sales reach to indirect channels such as OTAs and travel agencies as the demand for travel in Europe accelerates.
According to ENIT, Italy’s tourist board, international visitors from January to July 2022 were up 172% on 2021 and 57% compared to pre-pandemic numbers.
This surge in demand is expected to continue, creating more opportunities for Aeroitalia, which provides non-stop, high-quality air travel services at affordable prices in the Italian and Southern Mediterranean regions.
Aeroitalia can effortlessly sell flights through any GDS, enabling it to profitably run seasonal itineraries (summer routes), truly acting as an agile business that is perfectly attuned to the needs of its customers.
“Aeroitalia is committed to delivering outstanding service to passengers which incorporate easy access for our product, especially for our business customers”, says Krassimir Tanev, Chief Commercial Officer of Aeroitalia.
“Multichannel distribution is an important development as it goes hand-in-hand with our network expansion plans for summer 2023.”
“Thanks to our marketing partnership with WorldTicket and its global distribution technology, Aeroitalia services are now closer to the travel agency community to the benefit of our customers.”
Creating connections between underserved markets
Since its launch just last summer, Aeroitalia has already created a robust network of routes throughout Italy and the southern Mediterranean countries, flying from both its Milan-Bergamo hub and a new base in Florence.
The fast-growing airline estimates that it will transport more than 1 million passengers during 2023 and has already more than doubled its initial fleet of 737-800s to support its expansion.
Aeroitalia is targeting markets that are unserved and underserved by existing low-cost carriers, including a connection between Italy’s two largest cities – Milan and Rome – flying six days per week, as well as the route between Milan and London Heathrow.
The implementation of WorldTicket‘s solutions makes it possible for Aeroitalia to launch operations in these markets quickly and cost-efficiently.
About Aeroitalia
Aeroitalia, a new Italian airline headquartered in Rome, has hubs in both Milan and Florence and began operations with its first flight in the summer of 2022.
Since then, Aeroitalia has increased its flight schedule to operate numerous charter and regional scheduled routes across Europe with a focus on Italy and the Mediterranean.
Summary
The paring of airlines with online travel service providers has been very much in focus of late; particularly as travel demand continues to surge.
Tapping seamlessly into online travel networks, as well as partnering with robust online platform providers is becoming important as travel consumers increasingly lean towards more streamlined, ‘all-inclusive’ travel service providers.
