Earlier this week, Boeing had their earnings call that was pertinent to their recent financial results. CEO Dave Calhoun’s words highlight a strategy of recovery once again.
It is such recovery strategy pertinent to what has happened in the last four weeks involving Alaska Airlines flight AS1282.
Without further ado, let’s get into it…
The Approach to Recovery…
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“While we report our financial results today, our full focus is on taking comprehensive actions to strengthen quality at Boeing, including listening to input from our 737 employees that do this work every day,” said Dave Calhoun, Boeing president and chief executive officer this week.
He relayed an apology once again to Alaska Airlines and the customers of the MAX 9 for the incident involving AS1282.
Calhoun accepts that Boeing is responsible regardless what happens in the investigation:
“We understand why they are angry and we will do everything to earn their confidence”, he added.
On financial outlook for 2024, he said: “Now is not the time for that”.
It is this strategy that heavily reflects the point that Boeing has fully accepted they are now in the strategy of recovery once again.
Upon solving their issues regarding quality assurance and safety, then this is when the American planemaker will be able to go full steam ahead in addressing the backlog.
They have managed to secure some orders this year, but more will be needed in order to get the MAX program back on it’s feet, and they need to do it fast.
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