How Will ATR Perform at the Paris Air Show?

How Will ATR Perform at the Paris Air Show?
Photo Credit: ATR.
By James Field - Editor in Chief 4 Min Read
4 Min Read

One question that has to be asked. In the wake of booming regional travel, will this convert into orders for ATR at the Paris Air Show?

Off the back of a strong sales campaign at the Farnborough Air Show, all eyes will be on the European regional planemaker to see whether this will convert further in Le Bourget.

Without further ado, let’s get into it…

Farnborough Showed ATR’s Continued Success in the Regional Market…


How Will ATR Perform at the Paris Air Show?
Photo Credit: James Field/AviationSource

ATR had quite a solid week at the Farnborough Air Show.

They announced a Letter of Intent with the new Japanese carrier Feel Air Holdings for up to 36 ATR aircraft.

ATR also secured the sale of just one ATR 42-600 through Oriental Air Bridge (ORC). Another came from the leasing company Abelo.

They signed on for 10 ATR 72-600s, which will join the previously ordered 10 ATR 42-600 STOL aircraft made in 2019 under the Elix Aviation name pre-merger.

Another came from Afrijet, with the deal finalized for one 72-600 aircraft. This order means that Afrijet’s order book has increased to six.

Following the sale of 48 aircraft in the space of a week, this will be the same level of momentum that they will want to go for at the Paris Air Show, if not greater.

Regional Aircraft Forecasts Will Be Pushed To Achieve Orders at the Paris Air Show…


How Will ATR Perform at the Paris Air Show?
Photo Credit: ATR

ATR previously forecasted that there will be a need for 2,450 regional aircraft over the next 20-30 years, which presents a new opportunity in capturing market share globally.

A lot of focus at the Farnborough Air Show was on the Japanese carrier Feel Air, of which such a regional focus would want to be placed at the Paris Air Show.

With this in mind, ATR is definitely planning ahead for the future, and it can be definitely anticipated that if the Japanese model works well for the manufacturer, it’s going to work elsewhere.

This equivalates to the Icelandair model with Northern Pacific and is something similar to what ATR wants to emulate.

If this works, then it can generate orders from regional carriers, which will contribute to the backlog on a healthier scale.

And this is something that Bortoli will want to see, especially as travel demand in the sector continues to skyrocket following everyone being locked away due to COVID-19.

So this is definitely being utilized as a case study for some form of unique success that ATR will experience down the line when Feel Air is in full operation and when all aircraft are delivered.

Overall…


Photo Credit: ATR

It remains clear that, especially with it being on their home turf, too, ATR can definitely head into the Paris Air Show with a level of confidence and optimism in terms of aircraft orders.

Looking ahead, it will be interesting to see where their focus is next regionally and what quantity of aircraft will be ordered.

But for now, the ball is definitely in the court of ATR, and with 2,450 aircraft up for grabs, it’s going to be interesting to see how much further they can take their market share.

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