United Airlines have announced the opening of their largest club as part of a $1 billion investment by the airline at Denver. Two of the new clubs are planned for the airport to give travellers more option than ever before.
The air carrier will open an additional revamped club location in 2025, and once open, Denver International Airport will feature more than 100,000 sq.-ft. of United Club space.
This is nearly the size of two football fields, spread across three United Club locations and United Club Fly, a unique grab-and-go concept offering enhanced food and beverage for United Club members with quick connections.
With more than two-thirds of United customers connecting to other places in Denver, the new clubs are expected to accommodate more than double the number of travellers than before.
“The new United Club locations are designed and operated to reflect feedback from our customers and match the way their travel has evolved in recent years,” said Alexander Dorow, United’s Head of Clubs & Lounges.
“We’re growing our hub in the Mile High City, and the expansion and renovation of United Club locations represents our commitment to Colorado and our customers’ experience.”
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B Concourse United Club
Located on the eastern side in the B Concourse near gate B44, this new club location touts 35,000 sq.-ft. across three levels and more than 600 seats, making it the largest club in United’s network.
The space reflects Denver’s beer scene with brewery-inspired elements and a new beer tasting experience at the feature bar on the mezzanine level.
At the feature bar, travellers can choose from a seasonal rotation of 10 local and craft beers on tap, with selections from Colorado breweries New Belgium, Great Divide, Denver Beer Company, Upslope, among others, to enjoy from United customized tasting boards and beer glasses.
The feature bar area is distinguished by five Vestaboards displaying personalized messages and menu offerings and a custom, vibrant blue mural by visual artist Charlo Garcia Walterbach that explores the joy and discovery of new places that travel brings to life.
Inspired by Denver’s urban areas, the space features details such as concrete flooring, hand-crafted décor and exposed ceilings for a sleek and modern design.
Throughout the space, guests can enjoy a variety of locally-sourced furnishings and artwork, including photography, paintings, sculptures and murals that reflect the Denver community.
The entryway features a sculpture inspired by the cones of the Colorado Blue Spruce. Made by Will Schlough, the piece is crafted from dozens of skateboards meant to resemble colourful pinecones.
An additional statement mural by local artists, Jaime Molina and Pedro Barrios, tells the story of Denver through highly-visual, street art inspired geometric shapes.
A Concourse United Club
Influenced by the Colorado Rocky Mountains, travellers visiting the new club location on the western side of the A Concourse near gate A26 can experience a sense of place among locally-sourced furniture and décor that reflects Colorado’s outdoor landscapes and experiences.
Designed to feel like a ski lodge, two fireplace lounges, stacked wood, flannel patterned cushions and vintage ski décor make travellers feel like they’re nestled deep in the woods on a Colorado retreat.
This 24,000 sq.-ft club offers two premium bars and 400 seats across two levels of club space. There’s room to grab food and drinks, play a few rounds of shuffleboard in the game lounge or relax near the fireplaces.
Expanding on the plans the airline have said that his expansion is part of the carrier’s nearly $1 billion investment to further improve the customer experience in Denver.
Earlier this year, United announced new non-stops to six destinations including four not served by any other Denver airline and local infrastructure improvements such as 12 new gates set to open in the A and B concourses by the middle of 2024 – giving United 90 total gates, the most at Denver International Airport.
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