London Gatwick Airport, London’s second busiest airport has celebrated the next phase of its growth with the launch of a new rebrand and a refreshed focus on its future.
The move is said to be a reflection of the airport’s strong recovery from the pandemic and reaffirm the airport’s position as a major international gateway.
In addition, it also shows off airports proud history as it dates back to the late 50s, plus recognising the airport as part of the wider VINCI Airports network.
The vision
In a statement released by Gatwick, they say their new vision as part of the rebrand is as follows: “To be the airport for everyone, whatever your journey – focusing on delivering a personalised experience to meet passenger’s individual needs.”
The airport also went on to say that “underpinning the vision is a strengthened focus and investment on simplifying the journey through the airport by focusing on ease, efficiency and experience.”
Gatwick has also said that alongside its rebrand and new vision, it will be investing heavily in its infrastructure.
The money being poured into the the airport will go towards facilities such as departure lounges, to improve the experience for passengers whilst they wait for their flights.
Furthermore, money will also be put towards the airport’s sustainability goals, to ensure the airport reduces its carbon emission levels to acceptable levels over the coming years as well as being in line to hit net zero by 2050.
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As mentioned the airport will also inject money in to its general infrastructure, meaning the likes of airfield technology, check in and boarding will see major improvements over the coming years.
Those who may have recently travelled to Gatwick by train, will have noticed the station is undergoing a multi million pound makeover, which the airport has said is scheduled for completion this year.
Chief Commercial Officer praises the rebrand
Jonathon Pollard, Chief Commercial Officer for London Gatwick Airport has praised the launch of the new brand and its vision saying:
“This is a perfect time for us to launch our new brand and refreshed vision, as we head into our second year of recovery from the global pandemic and look to embark on a very promising chapter of growth”.
He added, “We are taking a multi dimensional approach, combining investment in airport development, along with a new visual identity, to rejuvenate the image of London Gatwick.”
“We expect this will translate to more people choosing to fly from the airport, with even more exciting destinations for passengers”.
He finished by saying, “Our previous brand served us well for over 10 years, but its now the right time to modernise and update our airport. As we look ahead to future growth, our refreshed brand celebrates the past and brings us to into the future”.
At present, the new branding can be seen across many of Gatwick’s social media channels, such as their Instagram as well as some key focal points within the airport.
Over the coming months, passengers will see the new branding start to take hold across the rest of the airport and the new vision come to life.
