Edmonton Destination Marketing Hotels Ltd. (EDMH) and Edmonton International Airport (YEG) have recently formalized a partnership through a memorandum of understanding (MOU) that promises to breathe new life into Edmonton’s tourism sector.
The collaboration will focus on enhancing air service development by attracting new airlines, increasing seat capacity, and introducing fresh routes to Edmonton.
Air Service Development
Air service development is a pivotal driver in expanding the visitor economy of any city. By enhancing air passenger services to Edmonton and the member hotels associated with EDMH, this partnership aims to elevate its profile as a must-visit destination.
“The role that Edmonton International Airport (YEG) plays in growing Edmonton’s tourism industry is vital to our city and our province.”
“Both organizations understand the benefit of the work each does, and how this relationship benefits the entire city,” emphasizes Barnie Yerxa, the board chair of EDMH.
This sentiment underlines the mutual understanding and commitment that EDMH and YEG share toward the growth of Edmonton’s tourism sector.
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Mutual Benefits
The MOU between EDMH and YEG is designed to ensure that both organizations channel their resources effectively towards attracting new air service routes while nurturing existing ones.
By doing so, they aim to create a win-win situation that not only benefits the organizations themselves but also supports travelers and businesses across the Edmonton Region. Tourism knows no bounds, and this partnership acknowledges that fact.
By working together, EDMH and YEG are not only enhancing the travel experience for locals and domestic tourists but also creating exciting opportunities for global travelers and businesses to explore the wonders of the Edmonton Region.
The Voice of YEG
Myron Keehn, president and CEO of Edmonton International Airport (YEG), expresses his enthusiasm, saying, “We’re proud to be part of this ecosystem of businesses working to improve the visitor economy in the Edmonton Region.”
“We look forward to working with EDMH and other local organizations that recognize the importance of supporting air service development as a catalyst for attracting new routes and establishing the Edmonton Region as a destination visitors want to explore and do business in.”
Mr. Keehn’s words reflect the dedication and optimism that drive this partnership forward.
The Path Forward
As of July 2023, YEG has already welcomed nearly 4 million passengers through its gates. Furthermore, it is well on its way to recovering passenger numbers, with a projected 90 percent rebound by the end of 2023, compared to the figures recorded in 2019.
This remarkable progress showcases the resilience and potential of Edmonton’s tourism industry, with EDMH and YEG at the forefront of this transformation.
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