Auckland Airport readies for FIFA Women’s World Cup

Auckland Airport Arrivals hall transformed for FIFA Women's World Cup
Photo Credit: Auckland Airport
Len Varley - Assistant Editor 4 Min Read
4 Min Read

With the highly anticipated FIFA Women’s World Cup 2023™ just around the corner, Auckland Airport is ready for arrivals, with the special transformation of its International Arrivals area.

The airport has created a captivating new space featuring a grandstand and a mock football field, designed to give players and fans a warm Kiwi welcome and replicate the exhilarating feeling of stepping onto a real pitch.

Scott Tasker, the Chief Customer Officer of Auckland Airport, expressed the airport’s enthusiasm for welcoming sports heroes to Tāmaki Makaurau Auckland and their commitment to supporting this global women’s sporting event.

The aim is to provide an arrivals experience like no other, showcasing New Zealand’s passion for football and creating a memorable moment for both teams and the community.

Photo Credit: Auckland Airport

At the heart of the new arrivals area is a 22 by 17 metre football field, immersing visitors in the spirit of the tournament and allowing them to personally welcome their favorite teams as they arrive in the country.

The vibrant atmosphere and the energy of the football field will undoubtedly set the stage for an unforgettable World Cup experience.

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Adding to the excitement, a massive ‘Game On!’ welcome sign, measuring an impressive 80 by 40 meters, will be painted on the grass at the Eastern end of the runway.

This eye-catching display will greet approximately 80 percent of passengers as they fly in to land, setting the tone for their time in New Zealand.

Auckland – Gateway to NZ


Auckland Airport serves as the main gateway to the country, and this event presents a unique opportunity to leave a lasting impression on visitors in true Kiwi style.

 Mr. Tasker emphasized the significance of making a special first impression and showcasing New Zealand’s warm hospitality to the world.

The timing of the FIFA Women’s World Cup 2023™ and other sporting events in July and August has led to a substantial increase in air travel to Auckland.

The airport anticipates around 1.7 million domestic and 2.1 million international passengers during this period, accounting for approximately 90 percent of airline seat capacity compared to the same months in 2019.

The allure of the World Cup, along with the Lipovitan-D Rugby Championship and the Bledisloe Cup featuring the All Blacks, has attracted a significant number of travelers.

The success of the ‘Kia Ora’ runway sign in May 2022, which welcomed travelers after the resumption of international travel post-Covid, inspired Auckland Airport to continue creating memorable experiences.

In the international arrivals hall, while waiting for their favorite team or player or to welcome their loved ones, people will be encouraged to “fly their flag.” By using dedicated tablets, airport visitors can select their favorite team flag as the backdrop on an animated screen for a personalized photo, further enhancing the celebratory atmosphere.

Adding to the excitement, the official mascot of the FIFA Women’s World Cup 2023™, Tazuni™, will also make special appearances at the terminal, offering fans and visitors a chance to interact with this beloved character.

Auckland Airport recenty expressed its gratitude to Tātaki Auckland Unlimited – Host City for the FIFA Women’s World Cup 2023™ for their invaluable support in bringing these incredible experiences to life.

The collaboration between the two organizations is a testament to their shared commitment to creating an unforgettable event and showcasing New Zealand’s enthusiasm for women’s football.

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