WestJet confirms plan to integrate Sunwing Airlines and Swoop

A WestJet 737 approaches to land.
Aero Icarus from Zürich, Switzerland, CC BY-SA 2.0, via Wikimedia Commons

Canadian airline group WestJet Group has announced its future plans to integrate Sunwing Airlines and Swoop into one product offering.

This strategic move aims to provide reliable and affordable travel options to a broader range of guests and communities across Canada and beyond.

With the integration of these airlines, WestJet aims to enhance affordability, choice, and operational resilience while expanding its network and vacation offerings.

Integration to one fleet

Alexis von Hoensbroech, Chief Executive Officer of the WestJet Group, expressed confidence in the integration of Sunwing Airlines and Swoop.

According to him, this integration will significantly improve the airline’s ability to offer affordable fares and vacation opportunities to its guests. He stated:

“The integration of all jets from Sunwing Airlines, Swoop and WestJet into one fleet will provide us with the scale to enhance our collective operational resilience, while offering more affordable fares and vacation opportunities across our entire network.”

By combining the fleets of Sunwing Airlines, Swoop, and WestJet into one, the company can achieve greater scale, leading to increased operational efficiency and more competitive pricing.


Photo Credit: Swoop

Swoop integration by October 2023

The integration of Swoop is expected to be completed by the end of October 2023. However, Sunwing Airlines will not start integrating until 2024, and it will continue to operate independently until then.

Both Sunwing Vacations and WestJet Vacations, the tour operator businesses of Sunwing and WestJet respectively, will operate as separate entities under their existing brands.

Together, they will become the leading tour operator in Canada, expanding vacation offerings across the network.

WestJet and Sunwings aircraft on the taxiway.
Photo Credit: Lord of the Wings© from Toronto, Canada, CC BY-SA 2.0, via Wikimedia Commons

The integration of Swoop and eventually Sunwing Airlines will not only enhance affordability but also increase the choices available to Canadians for air travel and vacation plans.

With the success of Swoop’s ultra-low fare products and Sunwing Vacations’ affordable vacation packages, the WestJet Group aims to provide ultra-affordable fares and expanded vacation options across its 180 aircraft fleet throughout Canada.


The current state of competition among air carriers in Canada is robust, with passenger traffic doubling since March 2022.

As the strongest airline in Western Canada and a major vacation provider across the country, the WestJet Group is well-positioned to leverage the integration of Swoop and Sunwing Airlines to meet the growing demand for affordable air travel and vacation experiences.

WestJet’s plan to integrate Sunwing Airlines and Swoop is a strategic move that will enhance affordability, choice, and vacation options for Canadians.

 By combining the strengths of these airlines and leveraging their respective offerings, the WestJet Group aims to provide ultra-affordable fares, increased vacation packages, and operational resilience to better serve its guests and communities across Canada and beyond.

About WestJet

In 27 years of serving Canadians, WestJet has cut airfares in half and increased the flying population in Canada to more than 50 per cent.

WestJet launched in 1996 with three aircraft, 250 employees and five destinations, growing over the years to more than 180 aircraft, 14,000 employees and more than 110 destinations in 24 countries.

By Len Varley - Assistant Editor 4 Min Read
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