United Airlines Welcomes Michelle Freyre to Board of Directors

Portrait of new United Airlines Board of Directors apointee Michelle Freyre.
Photo Credit: United Airlines

United Airlines Holdings, Inc. (UAL) proudly announces the appointment of Michelle Freyre to its Board of Directors.

Freyre currently serves as President, Global Brands, Clinique and Origins, at The Estée Lauder Companies. She is responsible for guiding the brands’ overall strategic vision and driving global growth.

Business & Product Strategy Experience

“Michelle’s extensive experience in business and product strategy will make her an excellent addition to our already strong Board of Directors,” said United CEO Scott Kirby.

“In each of her previous roles, Michelle has expertly balanced modernizing and celebrating the historic brands she has overseen.”

Ted Philip, Chairman of the Board of Directors, added comment on the new appointment. “We are excited to welcome Michelle to the Board of Directors. We look forward to the valuable insight and experience she will bring to United.”

“For the last two decades, Michelle has guided some of the most prominent brands in corporate America. Her sophisticated understanding of large brands to serve the needs of customers is valuable experience. It will benefit United and our Board of Directors.”

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Michelle Freyre: Proven Track Record

“I am honored to join the Board of Directors at United Airlines and contribute my brand-building experience, global perspectives, and passion for serving discerning consumers to such an iconic, transformative, and prominent brand,” said Michelle Freyre.

“As someone focused on a consumer-centric approach, I admire the elevated experience United Airlines offers its consumers worldwide. Furthermore, I am humbled to have this opportunity to represent my Latina community.”

Freyre has a proven track record of leading influential brands and has been recognized by Fortune, Bloomberg, and the Association of Latino Professionals For America as one of America’s Most Powerful and Influential Latinas in Business.

In her role overseeing Clinique and Origins, Freyre has led brand initiatives to reach new consumers across different generations while preserving the iconic essence of the brands.

Her personable leadership style and commitment to lead with empathy and authenticity foster an inclusive culture across Clinique, Origins, and The Estée Lauder Companies.

Previously, Freyre spent 20 years at Johnson & Johnson (“J&J”) in various roles across marketing and sales, including as President, U.S. Beauty, J&J Consumer Health Products division.

Before J&J, Michelle held Brand Marketing positions with other companies, including Pepsi-Cola Company. She grew up in Puerto Rico and holds a B.A. from Yale University and an MBA from Harvard Business School.

United 737 Max
Photo Credit: United Airlines.

Conclusion

Michelle will join along with Rosalind Brewer, who was added to the Board earlier this year. After successful tenures, Directors James Kennedy and Carolyn Corvi will not stand for re-election this year.

“I would like to express my gratitude to Jim and Carolyn for their service on United’s Board of Directors and for their tireless work to help grow United into the best airline in aviation history,” said United CEO Scott Kirby.

With U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers, and is now the largest airline in the world.


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By Len Varley - Assistant Editor 4 Min Read
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