easyJet has this week launched a marketing campaign for female pilot recruitment with a unique take: Suspending a female pilot on a billboard.
In this article, we will explore the event, as well as what the airline is hoping to achieve out of this.
Without further ado, let’s get into it…
easyJet Encouraging Recruitment of More Female Pilots…
The campaign highlights the percentage split between male and female pilots in the aviation industry.
easyJet say that more than 90% of airline pilots are men, with the campaign targeting female audiences to encourage more to join.
This is also part of the Generation easyJet Pilot Training Programme which aims to recruit 200 new pilots.
Commenting further on this was Captain Sarah Ackerley, the female pilot suspended onto a billboard:
“Tackling gender stereotyping within aviation has been a long-standing mission for easyJet and I’m excited to be part of this latest campaign that’s allowing people to get a real insight into what skills are really important to do this job, and encourage more women into the profession.”
“It’s an immensely rewarding career that I’m proud to champion and I hope by more people taking our new interactive test, they can challenge themselves to discover a talent they never knew they had and I hope to see them flying with us in the future.”
Interesting Statistics Regarding The Male-Dominated Industry…
easyJet were also keen to note some interesting statistics regarding recruitment of pilots.
50% of people in the UK don’t know what qualifications are needed to become an airline pilot.
57% of those polled believe that a university degree is required to become a pilot.
80% think that having 20/20 vision is a necessity, when that and the university degree aren’t a pre-requisite to apply.
59% of British adults still believe there are misconceptions that a pilot is a job for a man.
Around 32% of men considered becoming a pilot compared to women, which stands at 15%.
7.5% of pilots who work at the airline in the UK are women, which is higher than the UK industry average of 6.5%.
easyJet are encouraging those interested in applying to take the Reaction Speed Test & Sense of Direction Test.
Click the backlinks above to test yourself, because becoming a pilot may be for you, irrespective of gender.
Overall…
In conclusion, this is a very positive marketing campaign laid out by easyJet.
Recruiting female pilots is an important social aspect that the industry has been looking to achieve all around the world.
Looking ahead, all eyes will be on what sort of traction this campaign will get, as well as whether the airline will meet the 200 pilot target for recruitment.
But for now, let’s see how much further this is widely received.
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