The Finnish national carrier Finnair will officially turn 100 years in November 2023. To mark the centenary, the beloved Moomin characters will be featured on the livery of two Finnair widebody Airbus A350 aircraft for the duration of the year.
Finnair has emblazoned a picture of two popular characters – Moomintroll and Snorkmaiden – onto the livery of two of its Airbus A350 aircraft.
The registration numbers of the aircraft are OH-LWP and OH-LWO. The Moomin aircraft will fly to various long-haul destinations in Finnair’s network, like Dallas, Tokyo and Bangkok.
Moomin is a beloved Finnish character and franchise created by the author and illustrator Tove Jansson. The Moomins are a family of white, roundish, and furry creatures with large snouts that resemble hippopotamuses.
The characters live in a peaceful and idyllic world filled with whimsy and magic, and the stories often involve themes of friendship, adventure, and nature.
“Finnair’s mission is to enrich life by bridging the world. This is also the theme of our centenary. Moomins represent friendship, community and going on adventures together, so they are a great fit for our values,” says Finnair’s CEO Topi Manner.
“Customers will be able to see the centenary in many ways throughout 2023, as we remember our heritage and look forward to the next 100 years.”
“Finnair is one of Moomin’s major licensees and we’ve been working together since the 1990s. We’re very happy to see this collaboration extended with the new Moomin livery on Finnair aircraft,” says Roleff Kråkström, Managing Director of Moomin Characters Ltd.
“Moomin is a character-brand grounded in the universal and timeless values of tolerance, acceptance and friendship upon which Nordic societies are built. These are the values that come to life in the Moomin embrace depicted in the Finnair 100 livery,” says Kråkström.
The first time the Moomins were seen on Finnair aircraft was in the 1990s. The new centenary livery was taped by HAECO in Hong Kong.
In addition to the Moomin livery, Finnair Technical Operations in Helsinki have painted the centenary slogan “Bringing us together since 1923” on three other aircraft. The registration numbers of the aircraft are OH-LWR (A350), OH-LXM (A320) and OH-LXK (A320).
Finnair now invites all Moomin and aviation fans to share photos and videos of the Moomin livery on Instagram with the hashtag #finnairmoomin. Finnair will reward one lucky content producer with two Business Class flights to either Tokyo or Helsinki.
Finnair is the national airline of Finland, and it was founded in 1923. The airline’s headquarters are located in Vantaa, Finland, near Helsinki Airport, which is also the airline’s main hub.
Finnair operates flights to more than 100 destinations worldwide, including major cities in Europe, Asia, and North America.
The airline has a strong presence in the Nordic region and is a member of the oneworld alliance, which includes other major airlines like American Airlines, British Airways, Cathay Pacific, and Qantas.
The carrier has a modern fleet of aircraft, including Airbus A320s, A321s, A330s, and A350s, as well as Embraer E190 regional jets.
The Moomin franchise includes a series of books, comics, and animated television shows and films. The first Moomin book, “The Moomins and the Great Flood,” was published in 1945, and the series has since become a global phenomenon with fans of all ages.
The Moomin stories have been translated into more than 50 languages, and the characters are particularly popular in Finland, Japan, and other parts of Asia.
In Finland, there is a Moomin museum, a Moomin-themed amusement park, and even a Moomin-themed airline (Moomin Airlines).
The Moomin characters are known for their unique personalities and quirks, such as Moomintroll’s love of adventure and Snufkin’s love of nature and music.
The stories often feature other colourful characters, such as Snorkmaiden, Little My, and the Hemulen.
Overall, the Moomin franchise is a beloved part of Finnish culture and has captured the hearts of fans around the world with its charming characters and delightful stories.