TUI, Europe’s premier leisure, travel, and tourism company, has unveiled its latest addition to the fleet—a Boeing 737-8 airplane, now proudly christened “Reykjavik.”
This aircraft, marked with the flight number TOM 4308, touched down at Keflavik Airport last week from London Gatwick Airport, inaugurating a promising winter season for Iceland’s capital city.
The Naming Ceremony
The naming ceremony, attended by around 50 esteemed guests, featured Mrs. ﬁórdís Lóa ﬁórhallsdóttir, Deputy Mayor of Reykjavik City, and chairperson of the council’s executive committee, who bestowed the name Reykjavik upon the aircraft.
Among the attendees were Bjarnhei›ur Hallsdóttir, Chairwoman of The Icelandic Travel Industry Association (SAF), and various hotel and excursion partners.
The event was graced by the presence of the iconic mountain-dwelling pranksters of Icelandic Christmas folklore—Grýla and some Yule Lads.
TUI’s Vision: Europe’s Most Fuel-Efficient Airline
Sebastian Ebel, CEO of TUI Group, expressed the company’s commitment to environmental sustainability. “Today, we continue on our journey of becoming Europe’s most fuel-efficient airline,” he stated.
“Our Reykjavik is now an ambassador for the city, the island, and the TUI Group across Europe.” The fully booked inaugural flight from London Gatwick to Keflavik Airport underscores the eagerness of holidaymakers to explore Iceland’s extraordinary contrasts and dramatic landscapes.
Confidence in Iceland
“It is a great pleasure to be the godmother of this TUI Boeing 737-8 named after our beautiful city,” remarked ﬁórdís Lóa ﬁórhallsdóttir.
“Reykjavik continues to inspire and captivate travelers from all corners of the globe. Our new ambassador will make us even more popular.”
Gu›mundur Da›i Rúnarsson, CCO and Airport Development Officer Keflavik Airport, acknowledged the honor bestowed upon Iceland by TUI.
“This marks not only the close relationship between TUI and Iceland but also the confidence put in us as an important holiday destination.”
From December 17th, 2023, to February 28th, 2024, TUI Airways will operate flights from London Gatwick, Manchester, and Bristol to Reykjavik, significantly increasing its flight offerings.
More than 100 flights to and from Iceland are planned during this winter season. Since January 2016, TUI Airways will have flown over 115,000 guests to Iceland by the end of February 2024.
Additionally, TUI guests from other European markets are choosing Iceland, often utilizing flights from partner airlines.
Tailored Iceland Holidays
TUI Iceland holidays cater to diverse preferences, offering both go-at-your-own-pace getaways and adventures with included experiences.
These packages are ideal for first-time visitors, featuring exciting Northern Lights hunts and Golden Circle tours. The latter ensures guests explore Iceland’s iconic sights, including Gullfoss waterfall, thermal geysers, and Thingvellir National Park.
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