The Tourism Authority of Thailand (TAT) hosted an ‘ESG activity in Thailand’ for 48 international delegates attending the Air Canada Asia Pacific Sales Summit, which was held from 6-7 December at the Royal Orchid Sheraton Hotel and Towers on Bangkok’s riverside.
The event marked Air Canada’s resumption of its Bangkok-Vancouver service from 3 December.
The Bangkok ESG Event
Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, said:
“Underlining the environment, social and governance or ESG, the activity underscores several areas under the Sustainable Tourism Goals which TAT has developed and implemented in line with the United Nations’s 17 Sustainable Development Goals.”
“These include efficient and clean energy, sustainable destinations and communities, and climate action.”
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Wat Arun: Temple of Dawn
The half-day event unfolded at Wat Arun, the iconic Temple of Dawn, on December 7.
Mrs. Titiporn Maneenate, TAT Executive Director for the Americas Region Department, and Mrs. Malinee Nitikasetsunthorn, TAT Deputy Executive Director for the Americas Region, were present.
Delegates immersed themselves in historical sightseeing, indulging in Thai ice cream shaped like the temple’s ceramic tile pattern.
The event embraced creativity and sustainability by engaging delegates in a local community workshop.
Here, they tried their hand at crafting creative coasters using concrete waste, symbolizing a commitment to responsible waste management.
Transportation was eco-friendly too, with electric tuk-tuks and public ferries, echoing the commitment to efficient and clean energy.
Strengthening Diplomatic Ties
TAT executives, led by Mr. Siripakorn, visited H.E. Ping Kitnikone, Ambassador of Canada to the Kingdom of Thailand.
The discussions explored opportunities for tourism cooperation, fostering stronger ties between Thailand and Canada. This collaboration unfolded during the Air Canada Appreciation Reception at the Canadian Ambassador’s Residence.
Air Canada’s Resumption: A Milestone
Air Canada resumed its Bangkok-Vancouver service on December 3, 2023, with four flights per week. Responding to high demand, the frequency will increase to a daily operation in January and February 2024.
The Boeing 787-9 Dreamliner, featuring 30 seats in Air Canada Signature, 21 in Premium Economy, and 247 in Economy Class, ensures a comfortable and seamless travel experience.
Impressive Travel Statistics
From January 1 to December 11, 2023, Thailand welcomed 191,720 travelers from Canada. TAT aspires to achieve 207,000 travelers in 2023 and an ambitious target of 233,200 in 2024.
These optimistic projections underscore the growing allure of Thailand as a preferred travel destination for Canadians.
TAT’s Strategic Initiatives
TAT has strategically launched marketing initiatives targeting key segments, including luxury, sustainable, romance, and LGBTQ+.
The projects “Come re-discover your Thailand” and “Meaningful Thailand with Tourism Care” aim to stimulate travel by offering unique and enriching experiences.
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