Thai Airways Unveils New Royal Orchid Lounge Concept

Students present a new Thai Airways lounge concept.
Photo Credit: Thai Airways

Concept designs for a potential new Thai Airways flagship lounge were unveiled at a function in Bangkok this week.

On Monday 13 November at Thai Airways Headquarters in Bangkok, there was a ceremony presided over by Chai Eamsiri, the airline CEO. The purpose was to award the winner for THAI’s new Royal Orchid Lounge Concept at Suvarnabhumi Airport for Royal First Class and Royal Silk Class (Business Class) passengers.  

These concepts were designed by art-savvy students at Chulalongkorn University Faculty of Architecture. 

Present at the ceremony also included Varangkana Luerojvong, Chief Business, Chavan Ratanavaha, Director for THAI’s Ground Handling Division and Professor  Sarayuth Supsook of Chulalongkorn University.

Thai Airways sees the importance of connecting the younger generations with the burgeoning aviation industry. Hence the collaboration with these clever youngsters from one of Thailand’s best design schools. 

Such an initiative will open up even more opportunities for the youth to experience and incorporate creative talent into the aviation scene in the Kingdom. 

“Weaving the Memories”

The theme of the overall design language should reflect Thai heritage, tradition, and culture, hence the theme “Thainess”. The winning concept was titled “Weaving the Memories”

Design Winners: Ploykwan and Wannicha 

Photo Credits: Thai Airways via Corporate Communication Facebook Page

Close-Up of the Winning Concept 

Winners on Stage with Chai Eamsiri 

Every Contestants were rewarded for the effort and creativity 

To answer the question “Could these designs be the new Thai Airways flagship lounge?

The winning design will be the new ‘Spa Lounge’ for Royal First & Royal Silk Passengers at Suvarnabhumi Airport, which is slated to open alongside the existing award-winning lounge at Suvarnabhumi Airport. 

THAI officials talking to students about their designs 

Students posing in front of their designs. 

The Next Generation 

Will THAI rely on the next generation to come up with exotic and new designs? Certainly, this event sets a precedent for many more design concepts to come, let it be brand identity, special livery, lounges at regional airports, and such. 

This initiative connects and breaks the perception of aviation as being largely synonymous with engineers and pilots, but a great reminder the industry is open to all. 

Bottom Line

Thai Airways, despite being criticized for sub-par service both in the air and the ground, the airline has been gaining positive reviews and attention. The airline strives to improve its soft products, both on the ground and in flight. 

Slowly but surely, the airline’s hard products are getting refreshed. The airline is expected to ink a huge wide-body order in due course. 

For on-ground experiences, the revamp of the “Spa Lounge” is evident that the transition is going full steam.

By Indy Udol 3 Min Read
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