National flag carrier of Thailand, Thai Airways has joined hands with Jim Thompson, a premium and iconic global lifestyle brand from Thailand, which prides itself on making beautiful silks and textile.
Jim Thompson is proud to collaborate with the Kingdom’s national carrier to provide Business Class or Royal Silk Class passengers with a newly designed amenity kit range.
Jim Thompson range
The amenity kit is crafted from a green and environmentally friendly biodegradable fabric. The Jim Thompson bag showcases six exclusive prints, which are strategically thought out and paired with a velvety soft slumber shade in a coordinating Thai design.
Inside the bag is what one generally sees in a typical amenity bag. In this case, there is a touch of environmentally friendly goods, such as a biodegradable toothbrush, socks, aromatherapy roller, lip balm, hand lotion, and more.
Mr. Chai Eamsiri, THAI Chief Executive Officer, commented on the partnership: “In partnership with Jim Thompson, we are pleased to introduce the new THAI amenity kit for the Royal Silk Class passengers traveling on TG routes with flying time over four hours, except for flights operated with A320 aircraft.”
“Our kit has been curated with a focus on comfort, luxury, and sustainability. This not only allows our passengers to journey with convenience and style but also reaffirms our commitment to eco-friendly practices and reducing single-use plastics.”
“With many amenities in the kit crafted from biodegradable materials, Jim Thompson’s exclusive prints ensure we preserve Thailand’s aesthetics. Join us in experiencing the perfect blend of Thai elegance and sustainability through our innovative kit.”
“In addition, to further promote this collaboration, THAI Royal Orchid Holidays has prepared a tour package for those who are interested in joining an exclusive trip, inspired by one of the fabric patterns of the amenity kit bag, PORCELAIN.”
“The trip includes visiting the Chinese community and key historical attractions such as Wat Phanan Choeng and Wat Rachaburana in Ayutthaya province. The sale will start in December 2023.”
Frank Cancelloni, Group CEO at Jim Thompson, commented on the synergy between the company and the flag carrier, saying:
“This amenity kit symbolizes a remarkable partnership as both brands share a common objective of elevating Thailand’s presence on the international stage, all while staying committed to their authentic roots.”
“Jim Thompson epitomizes Thai craftsmanship and artistic expression, while THAI represents the nation’s service excellence and cultural heritage as its national airline.”
“We are honored to partner with THAI and, at the same time, enable passionate world travelers to savor a fusion of traditional Thai grace and contemporary design.”
Six exclusive prints
Jim Thompson is slated to launch six exclusive prints in the amenity kit, which is an inspiration from all faces of Thailand; ranging from the country’s culture and natural beauty.
The six designs are:
Bupha is a vibrant ode to the Dendrobium orchid, which grows in abundance in Thailand.
Mini Elephants pays homage to the iconic Thai elephant, showcasing these majestic creatures in a playful display.
Porcelain takes cues from the historical connection between Portugal and China, with rich blue hues and enchanted creatures.
Amphawa captures the timeless essence of a quaint riverside community in Samut Songkhram, embodying the serene canal homes and floating markets.
Royal Garland echoes the deep-rooted tradition of crafting garlands as symbols of good fortune in Thai culture.
Yatra showcases the grandeur of elephant processions, a sight reserved for special occasions. Each print offers passengers a delightful tapestry of Thai experiences.
THAI is doing its best to uplift Thailand’s image and craftsmanship to the world, as evidenced by such collaboration.
Did you know AviationSource has two newsletters? One covers the general news and analysis of the industry as a whole, and the other to do with emergencies that take place throughout the year! To subscribe to our General News Newsletter, CLICK HERE! To subscribe to our Emergencies, Accidents & Incidents Newsletter, CLICK HERE!
Click the photo to join our WhatsApp channel so then you can stay up to date with everything going on in the aviation industry!