TAP Air Portugal Names Embraer E190 "Guimarães"

TAP Air Portugal has this week announced the naming of one of their Embraer E190 aircraft after the historic city of Guimarães.

It is understood this naming has taken place in the context of a creative initiative in place by the carrier to advertise the city itself.

Without further ado, let’s get into it…

TAP Air Portugal Names Embraer E190 “Guimarães”…

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It is understood the aircraft in question that has been named Guimarães is CS-TPZ, which is a 14.5 year old Embraer E190 under the TAP Air Portugal Express subsidiary, operated by Portugalia.

As per data from Planespotters.net, CS-TPZ started out life with Azul as PR-AZF in June 2009, before being handed over to Nordic Aviation Capital by 2020.

In March 2022, Portugalia took the aircraft, and was then handed over to TAP by June of that year, so it hasn’t been in their fleet very long.

As mentioned in their statement, this is what TAP Air Portugal had to say on naming CS-TPZ Guimarães:

“The city of Guimarães, considered the Cradle City of Portugal, is currently one of the major tourist centres in the north of the country, and was distinguished as a Unesco World Heritage Site in 2001.”

“This creative initiative from TAP follows on from the ‘Embrace Portugal’ project, introduced in 2017 to celebrate the airline’s anniversary.”

“TAP is thus extending Portugália’s fleet originally named after the 18 districts and the two autonomous regions of Portugal to new regions, reinforcing TAP’s priority to leverage the country and its culture.”

All eyes will be on how this campaign performs for them, as well as whether it will encourage tourism into those local areas.