Swiss International Air Lines (SWISS) celebrated its 20th anniversary in 2022 with a unique initiative that captured the essence of Swiss tourism.
As part of this celebration, SWISS launched a competition to select 20 standout Swiss tourist areas or resorts and honor them by naming 20 of its Airbus A220 aircraft after them.
This initiative aimed to showcase the beauty and diversity of Switzerland’s tourism offerings while commemorating SWISS’s two decades of operation.
The Competition and Selection Process
The competition organized by SWISS was anything but ordinary. It sought entries that exhibited creativity, originality, authenticity, and most importantly, a strong connection with SWISS.
Tourism areas and resorts across Switzerland were invited to participate. Each applicant then had for the opportunity to have an aircraft bear its name and represent it globally.
Nendaz: A Winning Entrant
Among the myriad of entries, Nendaz, nestled in Canton Valais, emerged as one of the top contenders.
This picturesque region, known for its stunning landscapes and vibrant culture, captured the attention of the competition judges with its innovative video entry.
The video beautifully encapsulated the essence of Nendaz, highlighting its unique attractions and charm.
The Naming Ceremony
The anticipation culminated in a grand naming ceremony held at the SWISS hangar at Geneva Airport.
Representatives from Nendaz Tourism and Valais/Wallis Promotion joined SWISS officials and other dignitaries to witness this historic moment.
At the heart of the ceremony was Cheesy, the lovable Nendaz mascot, who had the honor of officially naming the SWISS Airbus A220-300 HB-JCN as “Nendaz.”
SWISS Airbus A220-300 HB-JCN Named Nendaz
Amidst applause and cheers, the aircraft received its official name, symbolizing the partnership between SWISS and Nendaz.
Romain Vetter, SWISS’s Head of Western Switzerland, expressed his delight at the opportunity to promote the Nendaz region across SWISS’s extensive European network.
Significance of the Naming
The naming of an aircraft after Nendaz holds immense significance for the region. It not only serves as a tribute to Nendaz’s beauty and hospitality but also as a platform to showcase its attractions to a global audience.
SWISS’s commitment to promoting Swiss tourism is further reinforced through initiatives like these.
Flight Operations and Routes
SWISS Airbus A220 Nendaz is expected to grace the skies on routes connecting Geneva to prominent European destinations.
Passengers traveling to cities such as London, Frankfurt, Vienna, Dublin, and Athens can look forward to experiencing the charm of Nendaz even before they arrive at their destination.
About SWISS
SWISS, formally known as Swiss International Air Lines, is the national airline of Switzerland and a subsidiary of the Lufthansa Group. It is also a member of Star Alliance, the largest airline alliance in the world.
SWISS operates scheduled passenger flights to over 100 destinations in more than 40 countries from its hubs in Zurich Airport and Geneva Airport.
The airline offers a variety of cabin configurations, including two-cabin (Business Class and Economy Class) and three-cabin (First Class, Business Class and Economy Class) flights.
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