As part of its recent 20th anniversary celebrations, national carrier SWISS is currently naming 20 of its aircraft after Swiss tourist regions.
Following a recent competition, the Viamala region in Canton Graubünden has won one of the coveted spots.
The naming was conducted earlier this week in the SWISS hangar at Zurich Airport, with top skier Gino Caviezel performing the honours.
Marking the 20th Anniversary
Swiss International Air Lines (SWISS) is currently naming 20 of its advanced Airbus A220-100 and A220-300 aircraft after Swiss tourist regions as part of its recent 20th anniversary celebrations.
The airline teamed up with Switzerland Tourism last December to launch a contest inviting the country’s various tourist regions to compete for the honour, with three such namings to be declared winners.
Following its creative video entry, the Viamala region in Canton Graubünden was among the lucky winners.
“I am delighted that the multi-faceted Viamala tourist region will now have its name carried on one of our Airbus A220s,” says SWISS Head of Regional Sales Switzerland Marco Willa.
“With all its extensive history, this wonderful region is an ideal choice, and a perfect ambassador for all of Switzerland’s natural beauty.”
HB-JBF named ‘Vimala’
Airbus A220-100 HB-JBF was formally named ‘Viamala’ today at a ceremony in the SWISS hangar at Zurich Airport.
The naming was performed by top Swiss skier Gino Caviezel, whose roots are in Viamala, in the presence of Viamala Tourism Director Patric Berg, SWISS Head of Regional Sales Switzerland Marco Willa and further invitees.
The first flight of the newly-named ‘Viamala’ was from Zurich to Dresden. And its passengers were in for a particular surprise: free entry to the breathtaking Viamala Gorge, courtesy of the Viamala region.
Swiss International Air Lines, is the national airline of Switzerland. It was founded following the bankruptcy of its predecessor, Swissair.
The airline is a subsidiary of the Lufthansa Group and is a member of the Star Alliance, one of the world’s largest airline alliances.
SWISS operates from its main hub at Zurich Airport (ZRH) and has a secondary hub at Geneva Airport (GVA). The airline serves a wide range of domestic and international destinations across Europe, Africa, the Americas, the Middle East, and Asia.
Focusing on providing high-quality service, SWISS has positioned itself as a premium airline. It offers various travel classes to cater to different passenger needs, including Economy, Business, and First Class.
The airline’s fleet consists of a mix of modern aircraft, primarily from the Airbus A220, A320 and A330 families, as well as the Boeing 777.
According to Planespotter data, the present fleet totals 84 aircraft, comprised of: Airbus A220 x30; A320 x16; A321 x8; A330 x14; A340 x4, and Boeing B777 x12.
SWISS has received several awards and accolades for its services in past years, including recognition for its punctuality, customer service, and overall quality. The airline places an emphasis on Swiss hospitality, aiming to provide passengers with a warm and welcoming experience.
In addition to its passenger services, the airline also operates operates Swiss WorldCargo, its dedicated airfreight division, offering a range of cargo services to transport goods across its extensive network.
The national carrier has established a reputation for safety, reliability, and efficiency, and it continues to be a preferred choice for travelers seeking a premium travel experience to and from Switzerland.