SWISS Launches ‘LXmas’ Campaign

SWISS Flight in Chicago Rejects Takeoff Due to Flock of Birds
Photo Credit: Anna Zvereva from Tallinn, Estonia, CC BY-SA 2.0 , via Wikimedia Commons

On December 1, the Switzerland flag carrier, SWISS launch its ‘LXmas’ campaign to share the joy of the festive period.

This article will cover the details surrounding SWISS’ new ‘LXmas’ campaign and what this will bring for their customers and social media followers.

SWISS ‘LXmas With You’


Two SWISS Airlines aircraft on the taxiway.
Photo Credit: Lewis Chesworth/AviationSource

As part of their new ‘LXmas With You’ campaign, Swiss International Air Lines (SWISS), will be spreading the festive joy and time to appreciate one another.

Across SWISS’ social media platforms, customers and followers will have the chance to win big and small prizes through a festive raffle. You’ll also be able to digitally explore up to four SWISS Christmas worlds through AR (Augmented Reality) filters on both Instagram and TikTok.

One of their big prizes, SWISS will fly two loved ones on SWISS to their home in Zurich, Switzerland to enjoy a special Christmas Event at Zurich Airport, followed by a Christmas dinner in a truly unique fashion, under the wings of one of their aircraft at one of Zurich Airport’s hangars.

Its not just on the ground that the carrier will celebrate the festive period, on selective flights the carrier will have St. Nicholas himself make a personal appearance alongside some of his trusty Elves.

The carrier will also celebrate Christmas by painting the noses of two of their aircraft red, HB-JMA, one of their Airbus A340-300s and HB-IJJ, one of their Airbus A320s.

Executive Comments


SWISS’ Head of Marketing, Stefan Vasic, says this about the carrier’s new Christmas campaign, “We’re really looking forward to celebrating this Christmas with our guests well beyond Switzerland’s borders.”

“Through ‘LXmas With You’ we don’t just aim to spread the festive spirit: we want to mark this special time of the year when we all come together and truly appreciate one another. Christmas is always best when it’s shared, we feel, and when we can experience all the magic of Advent together.”

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