Southwest named top airline for job growth and opportunity

A line of Southwest Airlines aircraft parked at the terminal.
Photo Credit: Southwest Airlines

Southwest Airlines Co. (NYSE: LUV) has been recognized as an Employer Honoree on the 2023 American Opportunity Index.

This index is a benchmark for evaluating companies’ efficacy in nurturing talent, steering business performance, and propelling individual careers forward Southwest ranked as the top airline on the Index for the second consecutive year.

The Heart of Southwest

The American Opportunity Index has now recognized Southwest as a leading airline for the second consecutive year.

“From our first flight in 1971 until today, it’s our People that make Southwest the airline with Heart,” declares Elizabeth Bryant, Senior Vice President & Chief People Officer at Southwest Airlines.

“With a journey spanning 26 years within the company, Bryant attests to the profound impact of Southwest’s people-centric approach.”


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“The airline’s dedication to fostering an environment that celebrates and empowers employees translates into continued learning and growth opportunities across all career stages.”

Photo: Wikimedia Commons

Southwest’s Career Mobility Center

Southwest Airlines doesn’t just talk the talk; it walks the walk when it comes to encouraging its people to pursue their passions.

The airline’s Career Mobility Center serves as a focal point for employees looking to chart their career trajectory within the organization.

This hub provides a myriad of services, including career advising sessions, resume reviews, and interview preparation resources. It’s a space where ambitions take flight, and promotions become a tangible reality.

Southwest Airlines believes that to thrive in the dynamic aviation industry, its workforce needs to continually evolve.

To this end, the airline offers a plethora of career growth and development resources.

 From in-person to virtual courses, mentorship programs to skill-set diversification initiatives, Southwest invests in its people, ensuring they are equipped to navigate the ever-changing demands of their roles.

The American Opportunity Index

The American Opportunity Index, a collaborative effort by the Burning Glass Institute, Harvard Business School’s Managing the Future of Work Project, and the Schultz Family Foundation, stands as a testament to Southwest’s commitment to employee welfare.

Unlike conventional corporate surveys, this index relies on an independent analysis, drawing insights from how employees report changes in their work history on social media and online resume platforms.

It dives deep into comprehensive salary and job-posting data, offering a holistic view of how companies manage their most valuable asset—their people.

About Southwest Airlines

Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries.

Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel.

It now carries more air travelers flying nonstop within the United States than any other airline. (Based on U.S. Dept. Of Transportation quarterly Airline Origin & Destination Survey since Q1 2021).   

Based in Dallas and famous for an employee-first corporate culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history.

By empowering its more than 74,000 people to deliver unparalleled hospitality, the maverick airline cherishes a passionate loyalty among more than 126 million customers carried in 2022.

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By Len Varley - Assistant Editor 4 Min Read
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