Saudia Formula E Experience

A Saudia Airbus in flight.
Photo Credit: Saudia

Saudia is set to launch an immersive fan experience for the Diriyah Formula E Grand Prix that is to be held in Riyadh on January 26 and 27.

This article will cover the details surrounding Saudia’s immersive Formula E experience during the upcoming Diriyah Formula E Grand Prix.

Saudia’s Formula E Experience


Photo Credit: Venkat Mangudi, CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0, via Wikimedia Commons

During the race weekend of Season 10 of the ABB FIA Formula E World Championship on January 26 and 27, Saudia, the national flag carrier of the Kingdom of Saudi Arabia, will hold a Discover-E Zone at the race’s E-Village for fans to experience.

The Discover-E Zone will consist of a revamped ‘Evolution in Your Hands’ quiz and an enhanced version of the game ‘ReGen3rate’, where fans can race around the Diriyah circuit whilst being able to control the battery levels in their car.

Fans who are unable to attend the event will be able to go to Saudia’s Discover-E Zone and experience their Take Your Seat digital hub.

Commenting on their latest announcement on the Formula E World Championship, Saudia Group’s Chief Marketing Officer for Saudia, Khaled Tash, says, “As the national flag carrier, and the airline partner of the ABB FIA Formula E World Championship, it is our honour to bring the world once again to Diriyah.”

“This marks the sixth year of our partnership and every year the experience gets even better for racegoers. We are proud to be contributing to Saudi Arabia’s growing reputation as a host of word-class sporting competitions.”

“As an airline, we share Formula E’s commitment to innovation, passion for opening up exciting destinations and cultures, sharing rich experiences, and creating memories that last a lifetime.”

“Alongside our Global Ambassador, Stoffel Vandoorne, we look forward to welcoming race fans from around the world. We invite them to visit us at the Saudia booth to be immersed in a truly Saudi experience.”

Adding to Tash’s comments, Saudia Global Ambassador, Stoffel Vandoorne, says, “I am thrilled to extend my ambassadorial role with Saudia for another year. Formula E has been an incredible journey, and Saudia has been a remarkable partner.”

“The Diriyah E-Prix holds a special place in my heart as one of my favourite races on the Formula E calendar, and I can’t wait for what promises to be an amazing weekend. Together with Saudia, we’re set for another electrifying season and I’m looking forward to helping to grow the sport with them in 2024.”

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