Saudia claims top spot in Ipsos Saudi Arabia Reputation 2023 Survey

A Saudia Airbus in flight.
Photo Credit: Saudia

Saudia, the national flag carrier of Saudi Arabia, has achieved first place in the Ipsos Saudi Arabia Reputation Monitor 2023 Survey, ranking Most Trusted Organization among 80 brands in the Kingdom.

The index employed for this survey calculates the degree of trust among organizations in Saudi Arabia.

The Trust Index


Understanding the depth of this achievement requires a closer look at the Trust Index employed in the Ipsos survey. An index where 100 signifies an average organization’s trust level.

Saudia not only surpassed the average but achieved an outstanding score of 177, outshining its peers and leaving an indelible mark on the reputation scale. In contrast, the lowest-scoring organization settled at a modest 64.

Ipsos, a global market research leader, analyzed key factors contributing to a robust corporate reputation. The survey’s foundation relies upon factors like advocacy, trust, favorability, familiarity, and awareness.

Photo Credit: Saudia

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Saudia Group Comments


Khaled Tash, the Chief Marketing Officer of Saudia Group, attributes this monumental success to a new strategic approach.

He emphasizes the significance of improving and enhancing the guest experience, coupled with optimal investments in digital solutions.

As Saudia aligns itself against the Kingdom’s Vision 2030, its ambition is clear – to be a leading Saudi brand contributing significantly to Vision 2030 goals, especially in the realms of aviation, tourism, and culture.

“I commend the efforts of all our esteemed collaborators within Saudia and our valued local partners for their unwavering support throughout the transformation journey we’ve begun,” Tash states.

Trust and reputation, according to him, are not mere metrics but the cornerstones upon which Saudia builds its excellence, striving to represent the Kingdom in the best possible light.

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Building Trust in Aviation


Trust, in the aviation industry, goes beyond ensuring a safe journey. It’s about creating an experience that resonates with passengers, fostering loyalty that extends beyond the aircraft doors.

As Saudia continues its journey in alignment with Vision 2030, its role extends beyond being a carrier of passengers.

It also becomes something of a cultural ambassador, a tourism facilitator, and a pivotal player in shaping the nation’s identity. It is typically the airline that becomes the first impression a traveller has of the nation he or she is visiting.

The Ipsos survey result stands as a neat testament to Saudia’s dedication to these lofty goals, solidifying its position not just as an airline but as an ambassador of trust and reliability.

As the national carrier looks ahead, it remains committed to refining the guest experience, embracing innovation, and contributing meaningfully to the goals of Vision 2030.

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Saudi Arabian flag carrier Saudia has ranked as the Most Trusted Organization in the Ipsos Saudi Arabia Reputation Monitor 2023 Survey,
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