Saudia: A New Era – Major Rebranding

The new SAUDIA Retro A321neo.
Photo Credit: Dirk Grothe

Last week, Saudia, the national flag carrier of Saudi Arabia unveiled its new rebranding at an event in Jeddah.

This article will cover the details surrounding Saudia’s rebranding, what it means for the carrier as well as their new “retro” livery.

Saudia Re-Brands

Photo Credit: Saudia

This major re-branding for Saudia signifies a huge leap in bringing the Kingdom’s Vision 2030 to life with the target of bringing around 300 million visitors to Saudi Arabia by 2030.

At an event held in Jeddah, Saudi Arabia, in the presence of Royal Highnesses, Excellencies, public and private sector leaders, aviation experts, and media correspondents, the national flag carrier unveiled its new branding to the world.

The new rebranding marks a new era for the carrier where over the coming years as we head towards 2030, the carrier will become more digitally focused, introducing new innovative concepts for customer service to ultimately enhance and improve their passenger experiences.

As part of the new digital focus for Saudia, they will lead in adopting a new AI (Artificial Intelligence) virtual assistant, aptly named “SAUDIA”, to more efficiently help its guests.

Also as part of this rebranding, the carrier will adopt a new retro-looking livery, which is a modern twist on its 1980s livery. With colours comprising of green, blue, and sand to represent the carrier’s aim of expanding its fleet and destinations.

Photo Credit: Saudia

Saudia’s ground staff and cabin crew will also adopt new uniforms, promoting a deeper appreciation for the Kingdom and its cultural roots.

Executive Comments

Marking the start of a new era for the flag carrier in Jeddah, Director General of Saudia Group, His Excellency Engr. Ibrahim Al-Omar, says, “We are experiencing a new era and a very exciting time for Saudia. Our airline has evolved from a Douglas DC-3 aircraft in 1945, to a 140-aircraft modern fleet serving over 100 destinations, becoming one of the largest airline in the region.”

“The name and logo of Saudia are integral parts of the Kingdom’s aviation history and development, and our people share a special emotional connection with the brand. We have incorporated this rich heritage into our new identity, adding elements that reflect our visionary approach, poised to captivate the world.”

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