SAS has announced today the date that it will transition from Star Alliance to Skyteam: September 1, 2024.
The airline back in October revealed that they would be joining the alliance thanks to Air France-KLM taking a 20% stake in the airline.
Without further ado, let’s get into it…
Ensuring A Smooth Transition from Star Alliance to SkyTeam for SAS…
In a statement, SAS said the following on the transition to SkyTeam:
“SAS today announces exciting details about the next chapter in its future commercial relationships.”
“SAS will remain in Star Alliance through August 31, 2024, and customers can start enjoying benefits with most SkyTeam airlines beginning September 1, 2024.”
Adding to this was Paul Verhagen, the airline’s Chief Commercial Officer:
“We are thrilled to progress on our alliance transition journey and pave the way for delightful new destinations and loyalty program benefits across the world.”
“Our focus now is to guide customers and our EuroBonus members on each step during this transition.”
“We look forward to sharing more details as our journey progresses, with the aim to create a smooth transition to an exciting travel future with us”.
Airline Saved by Air France-KLM?
SAS has had quite the turnaround in the last six months, with the latest news of a transition to SkyTeam being the latest in positive news.
As mentioned previously, the airline signed a deal with Air France-KLM to take a 20% stake in the airline.
From there, the carrier was able to get themselves out of financial bankruptcy proceedings.
SAS received a major boost in its turnaround efforts as a U.S. bankruptcy court approved its restructuring plan, known as the “Chapter 11 Plan.”
Furthermore, this green light paves the way for SAS to emerge from financial difficulties and solidify its position in the competitive airline industry.
The court’s approval signifies a critical milestone for SAS’s comprehensive transformation plan, SAS FORWARD.
Such a move has also includes the reorganization of it’s subsidiary in Sweden as well.
Furthermore, SAS designed this plan to tackle its financial challenges and propel the airline towards a more sustainable future.
Overall…
In conclusion, SAS’ transition to SkyTeam is an overall reflection of how far the airline has come.
From financial negativity, to a turnaround in terms of restructuring, the future is bright for the airline.
Looking ahead, all eyes will be on how the transition to the new alliance is received by customers.
But for now, things are looking strong for the airline.
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