Inflight service provider Santan has unveiled its latest initiative, ‘The Next Big Thing,’ a captivating endeavor showcasing Malaysia’s finest local brands.
Operating on AirAsia and AirAsia X flights, this initiative is set to take travelers on a culinary and cultural journey through exceptional Malaysian businesses.
Malaysian Culture and Craftsmanship
Driven by a profound commitment to celebrate Malaysian culture and craftsmanship, Santan’s General Manager, Catherine Goh, expressed the airline’s dedication to spotlighting the diverse richness of local brands.
This initiative comes at a time when consumers are increasingly drawn to supporting and embracing homegrown brands, meeting the global thirst for authenticity and exclusivity.
Each edition of Santan’s inflight magazine will now feature a thoughtfully curated selection of local heroes, promising passengers a one-of-a-kind culinary and cultural journey.
The initiative aims to not only elevate the inflight experience but also provide an avenue for travelers to support outstanding local enterprises.
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The Lineup of Featured Brands
Passengers can now explore and purchase products from a stellar lineup of featured local brands available on all AirAsia and AirAsia X flights. Some highlights include:
Jovian: Renowned designer Dato Jovian Mandagie’s exclusive collaboration with AirAsia, offering mid-flight fashion creations, including stylish Hijabs, multifunction shopping bags, and luxurious fragrances.
Petit Moi: Crafting timeless, high-quality pieces in childrenswear and expanded adult lines, offering accessible luxury that evokes joy for life.
Gigi: A revolutionary oral care brand offering 100% vegan, cruelty-free products formulated with natural goodness for optimal dental benefits.
Chuck’s: A Malaysian beauty brand with award-winning products made in Korea, serving as a skincare haven for beauty enthusiasts.
The StreetPaw: A social enterprise leading the pet humanization movement, supporting homeless animals and pets with 20% of profits contributing to shelters.
Legendary Malaysia: Creating iconic fragrances inspired by Malaysian culture and heritage, sought after globally.
JYNN’s Malaysia: An international health and wellness brand focused on Malaysia’s superfoods for everyone’s health and well-being.
Owlet: Making premium fragrances accessible, crafting scents that tell stories of individuality and style.
ASK Fragrance: Crafted by AirAsia’s popular cabin crew executive, Armand, inspired by the iconic AirAsia uniform, symbolizing a celebration of the universal language of the heart.
Empro: A leading company in the Health and Beauty industry, dedicated to enhancing well-being and confidence through skincare, cosmetic, healthcare, and embroidery services.
Zus Coffee: Redefining coffee consumption with specialty coffee accessible for everyone.
Penang Teochew Chendul: A Malaysian Addition
Adding to this impressive lineup, Santan introduces Penang Teochew Chendul, a Malaysian signature dessert collaboration with Penang Chendul.
This delightful iced sweet dessert, priced at only RM10, pays homage to Penang’s rich traditions and is available on all AirAsia (AK) flights.
Catherine Goh expressed pride in collaborating with Penang Chendul, ensuring an exceptional Chendul experience at 35,000 feet that matches the one savored locally in Penang.
These products are available for purchase on all AirAsia and AirAsia X flights until March 2024, while stocks last.
Produce is available for purchase on all AirAsia and AirAsia X flights until March 2024, while stocks last.
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