Royal Jordanian Airlines expands technology agreement with Sabre

A Royal Jordanian Airlines aircraft parked at sunset.
Photo Credit: Lewis Chesworth/AviationSource

Middle Eastern carrier, Royal Jordanian Airlines, has recently expanded its deal with software and technology provider, Sabre.

This announcement comes from a renewal of an existing partnership with the company and now the airline is looking to expand that deal.

Currently, Royal Jordanian is able to distribute its content across the Sabre Global Distribution System (GDS) to a large number of travel agents and corporations worldwide, which they will continue to do.

Now the expanded deal will allow the airline to deploy a set of Sabre technology including Sabre’s Dynamic availability and Fares Manager and Optimiser.

By having this, Royal Jordanian will be able to continue its growth into the future whilst doing it a more flexible and modern manner.

What is Dynamic Availability and Fare Manager & Optimiser?

Dynamic Availability is a system that gives control to airlines when it comes to their pricing. It does so by leveraging shopping data, automating fare changes and enabling dynamic pricing capabilities to generate recommendations that help drive incremental revenue opportunities.

As for Fares Manager and Optimiser, these systems bring complete automation across the board and intelligence to airline pricing to increase productivity and improve revenue opportunities.

Darren Rickey, Senior Vice President and Airlines Sales at Sabre Travel Solutions said: “As a key building block for personalised retailing, our dynamic pricing enables airlines to optimise availability at scale and unlock greater value by maximising revenue”.

He then added: “We are thrilled to expand our long standing relationship with Royal Jordanian, one of the forward thinking airlines in the Middle East region and help them deploy some of the industry leading technology that brings broader possibilities and insightful information about their guests, so they can remain competitive and succeed in this ever evolving industry”.

So far, Sabre provides technology and consultancy to more than 225 airlines around the world, including some of the worlds largest carriers.

Sabre’s broad offering of flexible and scalable software allows airlines of all sizes to operate exactly how they want, whilst achieving the best financial results.

The systems also allow airlines to adapt their business to any changing conditions or requirements within the industry, so they can remain competitive.

Overall, by airlines choosing to use Sabre’s technology, they can expect to see consistent increasing revenue, falling costs and the ability to provide an enhanced travel experience.

About Sabre Corporation

Sabre Corporation is a leading software and technology company that powers a large proportion of the global travel industry.

They serve a wide range of airlines, hoteliers, travel agencies and other suppliers.

As far as what they provide, they provide retailing, distribution and fulfillment services that help their customers operate more efficiently and therefore increase revenue and offer personalised travel experiences.

The company, which is based in Southlake, Texas, USA connects suppliers and buyers from across the globe handing more than $260billion in global travel spend each year.

Currently, they serve customers in more than 160 countries and this number is likely to grow over time thanks to its unbeatable services.

By Lewis Chesworth 4 Min Read
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