Qatar Airways Equips Cabin Crew with Smart Onboard Functionality

A Qatar Airways cabin crew member with phone app.
Photo Credit: Qatar Airways

Qatar Airways has introduced an in-house application that enables Cabin Crew to deliver personalised experiences to passengers.

In its initial phase, the application offers real-time insights and updates on flight information, as well as customer and service information.

The Power of Personalization

The newly launched digital project equips 15,000 Qatar Airways cabin crew with the digital tools to access real-time flight and customer updates to deliver a more personalised experience on board.

Qatar Airways’ in-house application is a game-changer for Cabin Crew, offering real-time insights on crucial flight information, customer details, and service-related data.

The ability to view passengers’ profiles, including privilege club and oneworld members, empowers the Cabin Crew to tailor services to individual preferences. This not only elevates the overall in-flight experience but also sets Qatar Airways apart as an industry leader.

Milestones in Digital Transformation

In its initial phase, the application provides access to a wealth of information, from passengers’ special service requests to preferences, ensuring a seamless and personalized journey.

The integration of digital training materials further equips the Cabin Crew with up-to-date knowledge, enhancing their capabilities to deliver exceptional service.

Qatar Airways is set to achieve a significant milestone by equipping its Cabin Crew with over 15,000 mobile devices, solidifying its commitment to digital advancement.

The phased roll-out of this project demonstrates the airline’s strategic approach to enhancing passenger experiences.

Future plans include expanding the application’s scope to encompass Hamad International Airport and other overseas airports and lounges, creating a comprehensive network that integrates passengers’ unique itineraries and requirements.

Photo Credit: Qatar Airways

Qatar Airways CEO Comments

Qatar Airways Group Chief Executive Officer, Engr Badr Mohammed Al Meer, expressed his excitement about this digital transformation phase, emphasizing its positive impact on the airline’s onboard experience.”

“As a leader in innovation and digital adoption, Qatar Airways is dedicated to identifying and responding to emerging trends, ensuring unparalleled comfort and convenience for its passengers.”

This project, according to Al Meer, represents a defining step towards a more connected and insightful interaction between customers and staff.

Sustainability as a Driver

Beyond the realm of customer experience, Qatar Airways is using digital solutions to make a positive environmental impact.

By embracing these innovations, the airline is not only streamlining its operational processes but also demonstrating a commitment to reducing paper waste.

This move aligns with the global shift towards sustainable practices and showcases the carrier’s dedication to responsible and eco-friendly aviation.

A Year of Digital Achievements

This year, the airline has been at the forefront of digital transformation, evident in its collaboration with Google Cloud.

The partnership aims to explore data analytics and artificial intelligence solutions, focusing on enhancing customer experiences and fostering sustainability.

This forward-thinking approach positions Qatar Airways as a key player in shaping the future of aviation.

By Len Varley - Assistant Editor 4 Min Read
4 Min Read
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