Qatar Airways and Google Cloud to collaborate on data and AI application

A Qatar Airways Airbus taxis for takeoff.
Paul Schmid CC BY-SA 4.0, via Wikimedia Commons
Len Varley - Assistant Editor 5 Min Read
5 Min Read

Qatar Airways and Google Cloud have announced a collaboration to develop new data and artificial intelligence (AI) solutions for the airline industry.

The collaboration will focus on areas such as predictive maintenance, passenger experience, and cargo operations.

Qatar Airways is one of the world’s leading airlines, with a fleet of over 200 aircraft and a network of over 150 destinations. The airline is committed to using technology to improve its operations and provide a better experience for its passengers.

Google Cloud is a leading provider of cloud computing services. The company offers a wide range of services, including data storage, computing power, and machine learning. Google Cloud is used by businesses of all sizes, including many of the world’s leading airlines.

Photo Credit: Qatar Airways

Qatar Airways potential applications


The collaboration between Qatar Airways and Google Cloud will bring together the airline’s expertise in the aviation industry with Google Cloud’s expertise in data and AI.

The collaboration will focus on developing new solutions that can help Qatar Airways to improve its operations and provide a better experience for its passengers.

Some of the specific areas that the collaboration will focus on include:

Predictive maintenance and inventory control

Using Google Cloud and AI, Qatar Airways will be able to control inventory and potentially predict when aircraft components need to be replaced. This will help the airline to avoid costly downtime and improve the reliability of its flights.

Passenger experience 

Cloud technology can be applied to the personalization of the overall travel experience for its passengers. This could include things like recommending flights based on a passenger’s past travel history or providing real-time updates on flight status.

Cargo operations

The AI driven cloud technology can be applied to the administration and control of the carrier’s cargo operations.

Partnership comments


Qatar Airways Chief Information Officer, Mr. A.T. Srinivasan, said: “Google Cloud brings us the opportunity to build elasticity and scalability on demand, as we increasingly look to leverage both structured and unstructured data to personalise customer and employee experience.”

“We will also leverage Google’s highly secure and diverse set of Cloud service offerings for optimising our airline and airport operations particularly in the areas of aircraft inventory, flight operations both on ground and in the air, as well as airport operations.”

Ghassan Kosta, Qatar Country Manager, Google Cloud added: “Through use of Google Cloud, Qatar Airways can enable passengers to enjoy elevated travel experiences.”

This includes “personalized travel recommendations and suggestions as if they have a dedicated travel agent who understands their specific needs and requirements,” he explained.

Summary


The collaboration between Qatar Airways and Google Cloud is a significant development in the airline industry.

The collaboration will help Qatar Airways to improve its operations and provide a better experience for its passengers. It is also a sign of the growing importance of data and AI in the airline industry.

In addition to the specific areas mentioned above, AI has the potential to integrate with other areas of airline operation, from operations management to sales and marketing. For example:

Fleet planning: An air operator can potentially use data and AI to help it to plan its fleet. This could include things like determining the optimal number of aircraft in its fleet or identifying the most efficient aircraft for different routes.

Pricing: Cloud technology combined with artificial intelligence can also control the management of ticketing and air fares. This could include things like considering demand for flights, fuel prices, and competition.

Marketing: points of impact include things like targeting its marketing campaigns to specific segments of passengers or using social media to engage with potential passengers.

The collaboration between Qatar Airways and Google Cloud is a significant development in the airline industry, and also a sign of the growing importance of data and AI in the airline industry.

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