Qantas Unveils New In-Flight Safety Video: Criticised As Too Long

This week, Qantas unveiled it’s new in-flight safety video to the public, which came under fire for being too long.

Following this criticism, Qantas took to social media to reply to their customers stating it was an extended version intended for online viewing and that the one you will see on their Boeing 787 Dreamliner aircraft will be condensed.

Without further ado, let’s get into it…

Qantas Unveils New In-Flight Safety Video: Criticised As Too Long…

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The new safety video for Qantas in 2024 replaces the Centenary themed video which has been screening since 2020.

It is understood the new video will be progressively rolled out onboard Qantas flights over the course of this week, with there being 75 versions including 12 different languages.

The new Qantas safety video was filmed across 14 destinations over 40 days in temperatures ranging from -36 degrees in Lapland, Finland to 36 degrees in Jaipur, India.

Commenting on this further was Qantas Chief Customer Officer Catriona Larritt:

“First and foremost, the video is about familiarising our customers with safety procedures and we try to make it as engaging as possible, in particular for regular flyers who might otherwise tune out.”

“We are proud to feature our own well-travelled team members and customers, to not only deliver the safety message but also promote travel and tourism by inspiring people to explore destinations they may not have experienced throughout Australia and beyond.”

Whilst it has garnered criticism over it’s length, it remains clear that this was intended for an online audience, as opposed to it being broadcasted directly through the in-flight entertainment screens.

All eyes will be on how it is received by the flying public in the skies.

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