Qantas Group supports tourism recovery in Queensland after Cyclone Jasper

Jetstar & Qantas 787 Dreamliner at Sydney Airport
Bidgee, CC BY-SA 3.0 AU, via Wikimedia Commons

In a bid to support tourism operators and local communities affected by ex-Tropical Cyclone Jasper, the Qantas Group has launched a promotion to encourage tourism to North Queensland.

With the backing of the Australian and Queensland Governments, alongside Tourism and Events Queensland, this initiative aims to provide substantial relief by encouraging tourist visits.

Qantas is pulling out all the stops with a sale that slashes fares by up to 50%, offering domestic Economy tickets starting at a mere $99 one-way.

Qantas Group stablemate Jetstar will provide discounts of up to 45%, featuring sale fares from just $79 one-way.

This targeted promotion encompasses flights to and from most capital cities, creating an attractive window for travel from mid-January to the end of March 2024.

New Qantas Group livery showing Indigenous Voice to Parliament support.
Photo Credit: Qantas


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Qantas CCO Comments

Catriona Larritt, Qantas Chief Customer Officer, underlines the significance of this initiative, stating, “Tropical North Queensland communities and businesses have faced incredibly challenging circumstances during this holiday period.”

She emphasizes that these specially discounted airfares are poised to catalyze the region’s recovery, urging Australians to consider North Queensland for their upcoming travel plans.

Tourism and Events Queensland CEO

Patricia O’Callaghan, CEO of Tourism and Events Queensland, echoes Larritt’s sentiments, emphasizing the critical role these offers play in supporting local operators.

She says, “This is exactly what our operators need up north to get back on their feet and to make up for lost revenue over their peak holiday season.”

With offers such as $129 flights from Qantas and $79 flights from Jetstar, Queensland beckons with compelling price points, enticing Australians to embrace a Far North Queensland getaway.

Tropical Cyclone Jasper Impact

The targeted promotion comes in the aftermath of Tropical Cyclone Jasper, which made landfall on December 13, 2023, as a Category 2 system.

Though not the most powerful cyclone, Jasper lingered, bringing relentless rain and causing significant flooding.

Yandill, in the Daintree catchment, recorded an astounding 624mm of rain in a single day, leading to widespread flooding as major rivers exceeded previous record levels.

Response and Recovery Efforts

Emergency services worked tirelessly to evacuate residents and restore essential services. The Queensland government allocated funding for recovery efforts, aiding in infrastructure repairs and supporting affected businesses and individuals.

Despite the challenges posed by the slow-moving cyclone and extensive flooding, coordinated response efforts helped mitigate the impact, emphasizing the resilience of the Queensland community.

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By Len Varley - Assistant Editor 3 Min Read
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