Lufthansa has revealed its new First Class offering – known as the “Suite Plus” but advertised as a “private flying room” – as part of its “Allegris” long-haul cabin upgrades.
The German flag carrier is upgrading over 27,000 seats across all cabins of its long-haul fleet with an investment of over 2.5 billion euros by 2025 in product and service improvements.
The “Allegris” cabins are being introduced to over 80 of Lufthansa’s new Boeing 787-9s, Airbus A350s and Boeing 777-9s. Other aircraft, such as the operator’s older Boeing 747-8, will be retrofitted.
There is a focus on sustainability. The new cabin fits will be in the carrier’s newer and more fuel-efficient aircraft, reducing the company’s average emissions, with a focus on recyclable materials used in the cabin seats, as well as for blankets and cushions.
First – Sophistication and Individuality
The new First Class Suites, known as “Suite Plus”, are private separate double cabins with improved space, wall-to-ceiling walls, and wide seating that converts to a double bed.
Passengers will also have independent climate control functions and connectivity of in-flight entertainment (IFE) to personal devices.
The cabin service will include a gourmet menu served at times chosen by the passenger and able to be enjoyed on the cabin’s large tables.
Lufthansa CEO, Jens Ritter, said: “Every guest has their own understanding of premium, which is why we focus on maximum individuality and exclusivity.”
“The First Class Suite Plus conveys the feeling of privacy and individuality similar to a hotel room – only at an altitude of eleven kilometers.”
Business – Comfort, Privacy and Flexibility
Business class suites are equipped with their own wardrobe and personal minibar. Business passengers can also connect two suites to benefit from both privacy and intimacy. Higher seat walls and improved shoulder space also provide greater privacy.
The new cabins give passengers six additional seating options: extra-long beds measuring 2.20 meters, extra space and work areas.
Seats include a baby bassinet, exclusive window seats, and a double seat, in which the centre console can be retracted to transform it into a reclining surface for two.
All seats can be converted into beds measuring at least two meters long. IFE offer 4K screens, wireless charging, noise-cancelling headphones and Bluetooth connectivity.
Premium Eco and Economy – More Space, More Choice
The new Premium Economy cabin fit, already in place in Lufthansa Group airline SWISS, offers travellers increased legroom, a fold-out leg rest and increased seat recline.
The latter no longer disturbs other travellers when moved due to the seat’s integrated shell design, with the table and monitor remaining in their selected position.
Premium economy passengers will be provided with a travel amenity kit made of sustainable materials.
In economy, passengers will have the ability to book additional seating on the first rows to offer more legroom, or seats adjacent, to increase personal space.
With the improvements in all cabins, Lufthansa will modernise and refresh its long-haul service. The announcement closely follows the results of a survey by Which?, as reported by AviationSource, where Lufthansa only achieved a 57% approval rating for its long-haul product.
Considering this, the cabin upgrades focus on elements close to the hearts of long-haul passengers: space, privacy, choice, comfort and high-quality service. Upgrades on in these areas should improve customer experience.
Ritter added: “The Allegris range promises individuality, exclusivity, and premium service along the entire travel chain.”