In the last hour or so, Newcastle United Football Club has announced an extension of their partnership with SAUDIA.
It is understood that this extension comes following the airline’s support for the club during the 2022/23 season when the airline flew the team over to Riyadh for warm-weather training and a match against Al-Hilal.
Without further ado, let’s get into it…
Newcastle United Extends Partnership with SAUDIA…
It is understood that this deal has been extended for the 2023/24 season and “beyond”, as per the statement released by Newcastle United Football Club.
Commenting on this was the club’s Chief Commercial Officer, Peter Silverstone:
“We were incredibly impressed with Saudia, both on board our flights to and from the Middle East, and in what we experienced as our teams activated our partnership during the 2022/23 season.”
“Saudia’s partnership activations were extremely well received by our growing local and global fanbase, with incredible digital results being achieved by both parties.
“Our ambition is to grow Newcastle United globally and to become the most popular Premier League club in Saudi Arabia and other territories around the world.
“Saudia will open up new markets for Newcastle United as we strengthen our connection with fans across the globe.”
“We are very excited about the journey ahead.”
“We relish the challenge and opportunity to support Saudia as it looks to expand its route network, and reach new audiences, through the huge global awareness Newcastle United can provide.”
Adding to this was Khaled Tash, SAUDIA’s Group Chief Marketing Officer:
“At Saudia we have always strived to create meaningful connections that transcend boundaries, and our partnership with Newcastle United aligns with this vision.”
“We recognised in Newcastle United a club with a rich history, strong values and a passionate fanbase that resonates with our own principles.
“The opportunity to connect with Newcastle United’s fanbase is a source of great excitement.”
“The prospect of forging a bond with millions of fans and bringing them closer to our brand and values and to the Kingdom of Saudi Arabia is truly exciting.
“With our expanding route network and premier product we are keen to reach new audiences showcasing Saudi Arabia to the UK population but also growing awareness of the multiple leisure and business travel destinations Saudia provides through its hyper-connected global network.”
With the airline now the official partner to the football club, all eyes will be on how far this deal extends, and could potentially assist in further travel arrangements for tournaments such as the UEFA Champions League etc.
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