At ITB Berlin this week, Emirates & ITA Airways has expanded their relationship by planning a full codeshare partnership.
The two carriers will take advantage of each other’s route network to further increase revenue and market share.
Without further ado, let’s get into it…
The Deal Between Emirates & ITA Airways…
Under the Memorandum of Understanding signed between ITA Airways & Emirates, we will see the following:
- Emirates: Access to routes such as Florence, Genoa, Palermo, Trieste & others.
- ITA Airways: Endless connectivity to Dubai via Rome.
Both sides will also eventually offer combined ticketing and seamless baggage transfers in a major win on the PaxEx side.
On top of this, such an agreement will also see the extending of reciprocal loyalty benefits to customers in each airline.
Each Side Expresses Delight Over The New Partnership…
Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline had this to say:
“Enhancing our partnerships and boosting our presence in key regions such as Europe is an integral part of our commercial strategy, and underscores our commitment to providing customers flexibility through our partners’ complementary networks.”
“Working closely with ITA Airways will strengthen our footprint across exciting cities in Italy, and key points in Europe.”
“We look forward to fully activate our partnership with ITA Airways in the coming months and providing unrivalled access to both of our growing networks.”
Adding to this was Antonino Turicchi, Chairman of ITA Airways:
“We are pleased to sign this codeshare partnership with Emirates today.”
“This MoU further enhances ITA Airways’ commercial strategy of growth and opens up a privileged access route to all passengers who will benefit the connectivity via Rome Fiumicino and Dubai.”
“This agreement marks the Company’s 35th codeshare partnership, an excellent result we have achieved in just over two years.”
Overall…
It remains clear that this will be a beneficial codeshare partnership for both Emirates and ITA Airways.
The Italian carrier can get an even further global spread of destinations, with the Dubai-based carrier unlocking growth in Italy.
Looking ahead, all eyes will be on how this partnership develops, as well as whether there is scope to expand in the future.
All of this we will no doubt see develop throughout 2024. All eyes on this.
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