Margaret Dabbs OBE joins Global Airlines Advisory Board

Margaret Dabbs OBE, member of Global Airlines Advisory Board
Photo Credit: Global Airlines

Margaret Dabbs OBE, founder of the London-based luxury wellness brand, Margaret Dabbs London, has been appointed to the Global Airlines Advisory Board.

As a leading British businesswoman, who was appointed OBE in the 2023 New Year Honours, Dabbs has grown her brand and product range globally and is now poised to bring her extensive commercial and consumer experience to Global.

A Storied Journey to Success

Margaret Dabbs, a distinguished British businesswoman, earned her OBE in the prestigious 2023 New Year Honors. Since 2008, she has meticulously cultivated her brand and product range, achieving global recognition.

Her empire spans across iconic London department stores, including the likes of Harrods and Liberty, with nine clinics in the UK and four more scattered across Europe and the Middle East.

The imminent launch in the US further underscores the global appeal of Margaret Dabbs London.

This new collaboration marks a significant landmark for both Dabbs and Global Airlines, promising a fusion of luxury, innovation, and leading expertise.

Dabbs’ influence extends beyond the realms of beauty and wellness. Her appointment to the Global Airlines Advisory Board positions her as a pivotal figure in shaping the airline’s future.


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Collaborating closely with CEO James Asquith and CCO Richard Stephenson, Dabbs will spearhead initiatives focusing on partnerships, passenger experience, and commercial strategy.

An impression of the entrance to the new Global AirlinesFirst Suites.
Photo Credit: Global Airlines

A Luxury Touch at Altitude

With an illustrious history of providing exceptional products and services, Dabbs envisions bringing a touch of luxury to Global Airlines.

Her sought-after product range will not only enhance the onboard experience but also redefine the expectations of passengers across all cabins.

In her own words, “I believe Global Airlines has an opportunity to showcase a range of luxury brands and innovate in terms of how an experience can continue beyond the flight.”

Global Airlines Orders More A380s & Grows Team
Photo Credit: Global Airlines.

Margaret Dabbs’ Perspective

Margaret Dabbs OBE reflects on her appointment, drawing parallels between her company’s journey and the potential of Global Airlines.

“The story of my company proves that if you see a gap in the market and produce exceptional products and services, then it is possible to disrupt the market.”

Her excitement about the collaboration is palpable, emphasizing the prospect of offering passengers a superior flying experience.

Charting the Course for 2024

As James Asquith, Global Airlines CEO, aptly puts it, “2024 will be a huge year for our airline.” Dabbs’ appointment serves as the flagship announcement, signaling the airline’s commitment to excellence.

Her business acumen, celebrated globally, positions her as a valuable asset to the Advisory Board and a key adviser to the senior leadership team.

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By Len Varley - Assistant Editor 3 Min Read
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