Manchester United and Malaysia Airlines recently announced a multi-year partnership, making the award-winning airline the club’s official commercial carrier.
Renowned for its world-class service, Malaysia Airlines embodies Malaysian hospitality, offering passengers a welcoming and personalized travel experience.
The partnership was unveiled at a major industry trade fair in Kuala Lumpur by Izham Ismail, Group Managing Director of Malaysia Aviation Group, which oversees Malaysia Airlines.
To celebrate the collaboration, Manchester United legends Patrice Evra and Wes Brown flew in on Malaysia Airlines. They shared their experiences of traveling the globe as both players and club ambassadors.
Manchester United Support
Evra expressed his admiration for the unwavering support Manchester United receives in Asia: “The global fanbase of Manchester United is truly incredible, and the passion we see here in Asia is always inspiring.,” he said.
“I’m thrilled to introduce our fans to Malaysia Airlines’ exceptional service. Wes and I had a very comfortable journey – the food, seating, and friendly service were all fantastic.”
Brown, who frequently represents the club internationally, spoke of his connection to Malaysia: “Having visited Malaysia many times, I’m always struck by the warm hospitality.”
“Malaysia Airlines perfectly reflects this welcoming culture, and I’m excited to collaborate and engage with our fantastic supporters here.”
Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, emphasized the strong bond with Malaysia:
“Manchester United has a long and cherished relationship with Malaysia, boasting a history of passionate support across the country.”
“With three official Malaysian supporters’ clubs, including a particularly large one in Kuala Lumpur, the nation’s love for Manchester United is undeniable.”
“We’re delighted to welcome Malaysia Airlines to our partner family and share their trusted and welcoming service with our global fanbase.”
Two Iconic Brands Unite
Izham Ismail, Group Managing Director of Malaysia Aviation Group, expressed his enthusiasm:
“We’re thrilled to announce this exciting partnership with Manchester United, a club synonymous with excellence on the global football stage.”
“This collaboration unites two iconic brands, Malaysia Airlines and Manchester United, promising unforgettable experiences for fans and customers.”
“Partnering with a globally recognized club like Manchester United places Malaysia Airlines in front of a massive worldwide audience, significantly boosting brand recognition, particularly in Europe and Southeast Asia, where United enjoys a vast fanbase.”
“We eagerly anticipate the exciting opportunities and joy this collaboration will bring to football fans worldwide.”
Manchester United – Cultural Phenomenon
Manchester United has become more than a football club; it’s now a cultural phenomenon. Steeped in a rich 146-year history, it is one of the most popular and successful sports teams in the world.
Its legacy now boasts an impressive 67 major trophies, solidifying a position as a leading global sports brand. This success has also fostered a passionate global community of 1.1 billion fans and followers.
This massive fanbase creates a powerful worldwide platform, generating significant revenue through various channels.
Sponsorships, merchandising, product licensing, new media & mobile ventures, broadcasting, and match day experiences all contribute to Manchester United’s financial strength.
About Malaysia Airlines
Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to, from and around Malaysia through its premium and full-service offerings.
The airline carries up to 40,000 guests daily on memorable journeys inspired by Malaysia’s diverse richness.
As the nation’s flag bearer, it embodies the incredible diversity of Malaysia. It captures rich traditions, cultures and cuisines via its inimitable Malaysian Hospitality across all customer touch points.
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