JetBlue Appoints New President

JetBlue Launches New York-Washington Reagan Flights
Photo Credit: Fletcher via Wikimedia Commons.

On February 7, 2024, U.S. carrier JetBlue has appointed Marty St. George as their next President after re-joining the carrier.

This article will cover the details surrounding Marty St. George re-joining JetBlue and becoming their new President.

JetBlue Appoints President: Marty St. George


A JetBlue A321neo climbs after takeoff.
Photo Credit: JetBlue

Effective February 26, 2024, Marty St. George will become JetBlue’s newest President, re-joining the airline after five years and reporting to Joanna Geraghty, who is the U.S. carrier’s current President and incoming Chief Executive Officer (CEO).

Previously, Marty St. George had been with JetBlue from 2006 up until 2019, where St. George has been in the following roles –

  • Vice President of Planning
  • Senior Vice President of Marketing and Commercial
  • Vice President
  • Chief Commercial Officer

Since leaving the U.S. carrier, St. George operated an airline strategy consulting practice where he served as the interim Chief Commercial Officer for Norwegian Air Shuttle ASA. Then from 2020, St. George moved to the South American, LATAM Airlines Group, becoming their Chief Commercial Officer based in Santiago, Chile.

When St. George becomes the airline’s latest President where he will lead the carrier’s marketing, loyalty, network planning, airline partnerships, sales and revenue management, as well as customer support, enterprise and operational planning, corporate communications, and JetBlue Travel Products (JTP).

Commenting on Marty St. George become the new President, Joanna Geraghty, says, “With more than 30 years of experience in aviation and a passion for our industry like few others, Marty’s the right leader to bring onboard as we embark on our focused plan to get back to profitability.”

“I look forward to working with Marty to ensure that our crewmembers are set up for success in serving our customers and can deliver the reliability we know is critical to generating financial returns and powering long-term, sustainable growth.”

Marty St. George adds, “I’m energized to be returning to JetBlue at this pivotal time in its history. JetBlue has incredibly passionate people and one of the best brands in the industry. I’m eager to get to work to help drive the business forward for the benefit of our crewmembers, customers, and owners alike.”

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