JetBlue and Pepsi embark on a partnership

JetBlue and Pepsi embark on a partnership
Photo Credit: Joris Wendt/AviationSource

JetBlue and Pepsi have embarked on a partnership that gives customers a chance to win some exciting prizes.

United States airline JetBlue and beverage company Pepsi have teamed up to offer customers a once-in-a-lifetime travel experience with their new #ZeroIsNowBoarding sweepstakes, also leaving the opportunity to win a trip to 0 degrees latitude.

The team-up with Pepsi comes as a result of JetBlue becoming the first airline to serve Pepsi Zero Sugar onboard.

Of the competition followed by the celebration, 100 winners will be chosen to win exclusive prizes by both JetBlue and Pepsi themselves, with grand prizes being as valuable as $4,000 USD.

The details

Celebrating JetBlue becoming the first airline to serve Pepsi Zero Sugar in their onboard services, the company, and Pepsi have now teamed up to greatly boost the inflight passenger experience with the #ZeroIsBoardingNow sweepstakes and a competition to win a trip to a 0-degree latitude destination such as Quito or another destination of choice.

Between April 6 and May 4 this year, JetBlue customers can enter the competition to win one of one hundred prizes by using the tags #ZeroIsNowBoarding and #sweepstakes, as well as tagging both companies in their social media posts.

The prizes to win varies, but three grand prize winners and one guest will receive a $4,000 USD JetBlue Vacations package which includes roundtrip flights, accommodations, ground transportation, and activities at a JetBlue destination of their choice.

20 additional winners will receive a $500 USD worth roundtrip flight to any JetBlue destination, excluding the European routes, whilst 77 other winners will receive a Pepsi Zero Sugar travel kit, which includes basic amenities like an eye mask and neck pillow.

About the Partnership


“JetBlue and Pepsi Zero Sugar are redefining what “zero” means by offering travel experiences featuring our signature zero-fee perks, including seatback entertainment and live TV, high-speed Fly-Fi®, brand name snacks, refreshing PepsiCo beverages (hello, Pepsi Zero Sugar!) and the most legroom in coach.” – it is said in the official partnership announcement.

Jayne O’Brien, head of marketing, product, and loyalty at JetBlue, commented the following on the partnership:

“We are excited to be the first airline to offer Pepsi Zero Sugar onboard as a part of a continued effort to provide our customers with the best onboard experience,”

“Known for our low fares and great service, JetBlue is thrilled to provide vacation packages to incredible destinations, including 0° latitude, that will feature the signature service that our customers know and love.”

PepsiCo Foodservice’ Chief Marketing Officer, Scott Finlow, also commented on the partnership:

“We’re going all-in on Pepsi Zero Sugar,”

“Our team just launched an advantaged new formula that now makes Pepsi Zero Sugar hands down the best-tasting cola in the zero-sugar category.”

“We can’t wait for consumers to try it onboard JetBlue. Its smooth, real cola taste coupled with JetBlue’s inflight experience proves that zero never tasted so good.”


Pepsi and JetBlue are really taking the celebration of this to the highest of altitudes and lowest of longitudes with the prizes to be won by the customers, and a three times $4,000 USD grand prize is nothing to be joked around with.

With the competition and celebration now initiated, 100 lucky JetBlue customers now have the opportunity to win either of the prizes after submissions end on May 4.

By Adrian Olstad 4 Min Read
4 Min Read
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