JetBlue and Air Serbia announce new codeshare partnership

Render of the tailplanes of JetBlue and Air Serbia aircraft.
Image Credit: Air Serbia

JetBlue and Air Serbia have announced a new codeshare collaboration, which will see flight services of the Serbian national carrier accessible via JetBlue outlets.

The Codeshare Agreement

Commencing from July 26, 2023, JetBlue has strategically placed its recognizable “B6” airline code on Air Serbia-operated nonstop flights originating from New York’s John F. Kennedy International Airport (JFK) and Chicago’s O’Hare International Airport (ORD).

These flights are directed towards the thriving Nikola Tesla Airport (BEG) in Belgrade. The partnership doesn’t stop there—JetBlue also has plans to extend its “B6” code to encompass flights connecting Belgrade with various destinations across Europe in the near future.

On the other hand, Air Serbia is all set to imprint its “JU” airline code on a spectrum of 25 JetBlue network destinations.

Remarks from partner airlines

Robin Hayes, the Chief Executive Officer of JetBlue, expressed the company’s commitment to broadening its collaboration horizons. He stated, “We continuously look to expand our partnerships to offer more options to our customers.”

“Air Serbia has been a successful interline partner since 2016 and we see great potential with this new codeshare.” Hayes warmly welcomed Air Serbia’s customers aboard JetBlue flights, emphasizing the chance to experience the airline’s hallmark low fares and exceptional service.


Jiri Marek, Chief Executive Officer of Air Serbia, shared his thoughts regarding the future prospects of this partnership.

He emphasized, “We are very pleased with the future collaboration with JetBlue and believe that this significantly enhances the travel possibilities between the United States and destinations within the Air Serbia network, especially those in the broader Balkan region.”


JetBlue holds the distinction of being New York’s Hometown Airline®, boasting a significant presence in key cities like Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan.

With a comprehensive network, JetBlue links travelers to over 100 destinations spanning the United States, Latin America, the Caribbean, Canada, the United Kingdom, and France.

This new partnership is set to elevate the airline’s connectivity even further, enhancing the travel experience for its passengers.

Air Serbia

Air Serbia is the flag carrier airline of Serbia. It is headquartered in Belgrade, Serbia, and its main hub is Belgrade Nikola Tesla Airport. The airline was founded in 1927 as Aeroput, and it was renamed Jat Airways in 1961. In 2013, the airline was rebranded as Air Serbia.

Air Serbia has been awarded the “Best Airline in Serbia” award by Skytrax for the past 10 years. The airline has also been praised for its on-board service and its commitment to safety.

Air Serbia’s operational canvas extends over 70 destinations across Europe, the Mediterranean, North America, Asia, and Africa, encompassing both passenger and cargo traffic.

Through collaboration with various airline partners, the airline widens its global reach, facilitating flights to international destinations in diverse continents.

The national airline maintains its central hub at Nikola Tesla Airport in Belgrade, with additional departures from Constantine the Great Airport in Niš and International Airport Morava near Kraljevo.

The airline’s affiliation with the International Air Transport Association (IATA) underscores its commitment to industry excellence.

Click the banner to subscribe to our weekly newsleter.

By Len Varley - Assistant Editor 4 Min Read
4 Min Read
You Might Also Enjoy