Through a trial to establish environmental value, Japan Airlines aims to provide clothing for its passengers to reduce the amount of luggage they take.
Japan Airlines’ New Scheme Explained…
The carrier said the following on this in a press release:
“With more and more people flying again after the COVID-19 pandemic, and with the recent emphasis on sustainability, there is a growing movement around the world to promote sustainable tourism.”
“Travelers increasingly desire to make more sustainable choices regarding their travel destinations, accommodations, transportation, etc., but they still lack sufficient options.”
“For example, most travelers now enjoy eating at restaurants and staying at hotels at their destination, but they generally bring their own clothing from home.”
The concept of the Service is, therefore, to provide a travel experience with minimal luggage by offering clothing rentals at the destination, thereby creating environmental value.”
“By expanding the use of the Service, we aim to create an environment where travelers can use local options for all aspects of their clothing, food, and accommodation, transforming travel and business trips into more sustainable experiences.”
“In providing the Service, Sumitomo Corporation will be responsible for developing the reservation system as well as for the procurement, laundering, and delivery of clothes.”
“All clothing items available for rent will be obtained from the excess stock of apparel and pre-owned clothing, thereby promoting the concept of a circular economy.”
“JAL will monitor changes in passengers’ checked-in baggage weight and verify the reduction effect of carbon dioxide emissions by reduced airplane weight due to the use of the Service.
Sumitomo Corporation Will Provide Everything Needed…
Through this collaboration with Sumitomo Corporation, Japan Airlines launched this initiative on July 5 and will continue until August 31 next year.
Such a move is part of the “JAL Vision 2030” program, where the Group is working to create a “safe and secure society” and a “sustainable future” with ESG as the core of its management strategy.
Looking ahead, as well as the environmental value this will create for the world, it will also create a lot of value for passengers.
If this model is successful, then this could form a new foundation in the way air travel is approached by passengers, which could be quite an exciting thing to see in the future.