PLAY has this week announced plans to launch new flights to Marrakech & Madeira from Iceland this October.
This represents the addition of three weekly flights to the airline’s route network, which will see warmer climates in the Winter.
Without further ado, let’s get into it…
New Marrakech & Madeira Flights from Iceland…
Starting off with Marrakech, PLAY will begin flights from Iceland on October 17.
Furthermore, it is understood this service will operate on a twice-weekly basis on Thursdays and Sundays.
Commenting on this particular route was CEO Birgir Jónsson:
“We are thrilled to be launching flights from Marrakech through our partnership with the Moroccan National Tourist Office.”
“This is a magical city that is rich with history and culture. Everywhere we go, we give the competition a run for their money.”
“We want to make travel more affordable and I am sure our Marrakech services will be well received by people who want to visit our beautiful country of Iceland”.
As for Madeira, PLAY will begin flights to the Portuguese island from Iceland on October 15.
This route will be served once a week, operating on Tuesdays.
Furthermore, Jónsson added to this saying:
“We are thrilled to be launching flights from Madeira.”
“The island is absalotutley stunning and i believe that there will be a lot of interest in our flights between Iceland and Madeira.”
“Everywhere we go, we give the competition a run for their money.”
“We want to make travel more affordable and I am sure our Madeira services will be well received by people who want to visit our beautiful country of Iceland”.
Expanding on Strong Growth Seen in 2023…
PLAY has been able to expand at a steady and collected pace due to positive results from last year.
This has allowed them to announce the launch of new flights from Iceland to Marrakech & Madeira.
PLAY marked a significant milestone in 2023 as its revenue doubled compared to the previous year.
Revenue for the full year in 2023 doubled from 140 million in 2022 to 282 million USD in 2023.
Looking at the final quarter of the year, revenues in Q4 were USD 65.7 million compared to USD 37.9 million in Q4 2022.
For the full year, the airline successfully reduced unit costs while notably improving its EBIT (Earnings Before Interest and Taxes).
Earnings before interest and taxes, EBIT, in 2023 improved significantly in 2023 compared to 2022.
EBIT was negative 21 million USD in 2023 compared to negative 44 million USD in 2022. EBIT per available seat improved by 74% in 2023.
Overall…
In conclusion, these two new flights to Marrakech & Madeira with PLAY will no doubt provide strong success over the Winter.
For passengers in Iceland wanting warmer climates, these flights are perfect and are far away from the sub-zero temperatures.
Looking ahead, all eyes will be on whether PLAY will unveil anymore routes, or whether this is it.
Remember, they are an airline well-known for careful and steady growth.
That is what has made them successful so far.
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