Hainan Airlines launches augmented reality inflight experience

A passenger on a Hain Airlines flight uses augmented reality glasses.
Photo Credit: Rokid

Rokid and Hainan Airlines have unveiled the world’s premier augmented reality (AR) in-flight entertainment system, revolutionizing the way passengers experience air travel.

On the morning of February 7th, passengers aboard Hainan Airlines flight HU7874 from Shenzhen to Xi’an were pleasantly surprised with a remarkable upgrade to their journey.

An Immersive Journey

As passengers settled into their seats, they discovered special glasses awaiting them, heralding the advent of a unique in-flight entertainment experience.

These cutting-edge glasses allowed users an immersive experience in the world of 3D films, in something akin to a high-tech cinema at 30,000 feet.

The glasses boast a 360-inch borderless screen, crystal-clear 1080P resolution, and a seamless 120Hz refresh rate.

Select Hainan Airlines

Starting February 8th and spanning over a month, more than 20 Hainan Airlines flights will feature the Rokid AR Entertainment Kits.

These kits come pre-loaded with an array of captivating 3D offline movies, ensuring passengers can indulge in this novel form of entertainment throughout their journey.


Etihad affiliate link banner

It’s a bold initiative aimed at delighting travelers and elevating their in-flight experience with cutting-edge technology.

The Viewing Experience

The Rokid team went to great lengths to ensure a successful showing. Rigorous device testing was conducted, resulting in the selection of five of the latest films perfectly suited for viewing during the Lunar New Year festivities.

The Rokid AR Glasses are designed for wearer comfort, weighing a mere 75 grams and boasting a battery life of up to 5 hours.

This allows passengers to effortlessly binge-watch three movies in succession. With dual directional speakers integrated into the glasses, passengers can immerse themselves in high-quality sound without disturbing fellow travelers.

A Shift in In-Flight Entertainment

This collaboration between Rokid and Hainan Airlines heralds a leap forward in redefining the traditional in-flight entertainment environment.

Passengers are now presented with an immersive journey unlike any other, where technology can perhaps lift the rigors of air travel.

As advancements continue to reshape the aviation industry, the future promises even more personalized and diverse experiences for flyers worldwide.

Looking Ahead

Looking ahead, Rokid envisions further expanding the horizons of AR technology within air travel. With the ongoing evolution of infrastructure such as 5G networks and cloud computing, the possibilities are limitless.

Plans are underway to introduce real-time interactive games and virtual tours, transforming every flight into an unforgettable adventure for passengers of all ages.

About Rokid

Rokid, a product platform company founded in 2014, focuses on human-computer interaction technology.

Currently, Rokid is working on the research and development of hardware and software products such as AR glasses and the YodaOS operating system.

The company uses research in speech recognition, natural language processing, optical display, semiconductor platform, and hardware design.

Rokid has developed a range of augmented reality (AR) solutions for consumer and business customers, including Rokid Max AR glasses and Rokid Station.

To date, the company’s products have been sold and used in over 80 countries and regions worldwide.

Click the banner to subscribe to our weekly newsleter.

Click the photo to join our WhatsApp channel so then you can stay up to date with everything going on in the aviation industry!

By Len Varley - Assistant Editor 4 Min Read
4 Min Read
You Might Also Enjoy